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122 Comments

culture

All Movie Seats Are Not Created Equal

And Cineplex wants to make you pay more for the good ones.

Photo by Flickr user Alex.

Going out to the movies can be a hard sell for some people, especially the ones who enjoy watching illegally downloaded quality cable shows from the comfort of their homes. Movie theatres have been trying hard to distinguish themselves as unique and desirable destinations—arcades! wine!—and now they’ve come up with another angle: premium seat-pricing.

Later this year, Cineplex will be kicking off a pilot project at the Varsity cinema in the Manulife Centre that will give movie-goers the option of paying an extra $2-3 to sit in the coveted spots in the middle rows.

“It’s really about providing our guests with choices when they go to the movies,” said Cineplex spokeswoman Pat Marshall. “I sort of position it akin to an aircraft where you have your regular coach seating, then you might want a bit more amenities, so you go into business class, and then you have a first-class.”

As everyone knows, there’s nothing more relaxing and hassle-free than air travel. And we’re sure having to ask coach patrons to move for the first-class cinephiles won’t create a host of new movie-going challenges.

Comments

  • 00AV

    An all round terrible idea that is bound to fail miserably

    • nevilleross

      This is just an upgraded version of the old La Reserve from 20 years back at Famous Players or the Varsity VIP-no big difference, as far as I can see.

      • Canadianskeezix

        It’s not at all like either of those examples, both of which involve separate auditoriums. From the linked article, it doesn’t even sound like Cineplex is intending to block off these reserved rows. Basically what people here are saying is that this is one more reason they are less likely to frequent Cineplex. You might think differently, and that’s fine, but others are equally entitled to their opinion.

  • estta

    So it’ll all be assigned seating? Or you’ll have some poor teen having the worst time ushering letting people know they can’t sit in an empty row?

    “Guests could certainly occupy those seats, but if at some point later on during the presentation the guests who have those reserved seats arrive they will be asked to move,” said Marshall. “We wouldn’t encourage that because it’s not only disruptive to them in the audience, but it’s also disruptive to all those folks around them.”

    • Canadianskeezix

      That’s what I was wondering.

      • estta

        I usually go to Humber Cinema, but will hit the Varsity/VIP with friends. We’re never in more than a half-full theatre, so this extra charge would make no sense at all.

        • http://www.bookclubinabox.com Laura Godfrey

          It’s funny you say that, because many times when I go to the Varsity, the show is completely sold out because their theatres are fairly small. But in any case, I completely hate this idea, and I hope they realize it’s a bad one. Movies cost enough as it is.

          • estta

            We tend to watch movies at odd/less popular times, or near the end of their run. But yea, worst idea. The first time we ran into hassle for sitting wherever, we’d be off to a different theatre.

          • Mojo

            Agreed – with parking and snacks, a night at the movies can be $40 bucks, and if I watch it as a new release on demand it’s closer to $5. Plus my seats are comfier and nobody talks or texts the whole time :)

        • bobloblawbloblawblah

          It will for those opening day popcorn movies. I know people who’d plunk down a few extra bucks for a good seat on the opening day of the next Batman movie.

          • estta

            You’re right, but with only partially-assigned seating, I think enforcement would be a mess.

    • Canadianskeezix

      “Guests could certainly occupy those seats, but if at some point later
      on during the presentation the guests who have those reserved seats
      arrive they will be asked to move,” said Marshall. “We wouldn’t
      encourage that because it’s not only disruptive to them in the audience,
      but it’s also disruptive to all those folks around them.”

      That sounds awful. I would be so annoyed if the trailers have started, and an usher is in a row near us trying to explain to a group of people that they need find other seats in a dark and crowded theatre because some late-arrivals paid an extra toonie for their tickets.

      That would make me want to yell at the manager.

    • torontothegreat

      They already have theatres with assigned/reserved seating. Reserving a seat isn’t a new concept, even in Toronto.

      It’s worked fine in other theatres, and it will work fine here.

      • estta

        If it’s all assigned seating, for sure, everyone is used to that.

        • torontothegreat

          I guess I just don’t think that “most” people are inherently jerks. Also I would imagine that there would be a “reserved” sign on the seat like at restaurants.

          In theatres where they do reservations (which are the only theatres I pay to go to nowadays) I’ve had people sitting in my seat (just like a hockey game) and when asked to move, I’ve never had an issue or confrontation that warranted getting an usher or manager.

      • KRoberts

        yah – but why do i need to pay more for the seat now? You don’t get charged more when you pick a seat in the middle from the kiosks, you just get that seat for the same price as all the other seats – it’s a reward for first come, first serve… Also I tend to go out to the movies on quieter nights and see shows that have been in theatres for a while so I can get the seat I want and a better movie going experience – now will all those prime seats be blocked off, even in a mostly empty theater unless I’m willing to pay $3 more?

        • torontothegreat

          I’m assuming Cineplex has experimented with this before and/or has some data to back up this move. If there is demand for it, let the market pay it. Why not?

          Even if the seats are blocked off, you could just sit in the row above/below it, I don’t think it’s going to make your experience any greater/lesser that one row back/forward.

  • tyrannosaurus_rek

    Because movie theatres really need to give us another reason to stay home and download/on-demand/buy the DVD. The obnoxious crowds and bombardment of advertising and ridiculous prices just aren’t enough.

    • dsmithhfx

      Not to mention the insanely jacked sound volumes, and non-existent heating (during winter).

      Yeah, these cats seem hellbent on making a trip to the cinema an all round miserable and ludicrously overpriced experience.

      Good luck with that.

      • Canadianskeezix

        You forgot to add how much advertising moviegoers now have to sit through before the movie starts.

        • tyrannosaurus_rek

          I mentioned it.

          • Canadianskeezix

            You certainly did. My reply was to dsmithhfx, and I failed to go back and reread your earlier comment.

    • torontothegreat

      Because staying at home to watch a movie 3 months AFTER it’s left the theatre on your 40″ samsung with consumer level surround sound is comparable to an IMAX screen and AVX sound? HA!

      Sounds like you wouldn’t go to a theatre even if they were giving the tickets away. Just because you’re anti-social and are willing to illegally download content because of some 1st world, fake outrage, grudge-match you have against paying for things and/or advertising, doesn’t mean that the rest of the world shares your view. In fact it really just makes you a horrible person.

      • OgtheDim

        Well apart from trex never having said he/she does this, there is the quaint idea that maybe most people don’t think kindly of the movie “experience” anymore compared to other ways they are entertained.

        And, btw, a 40″ TV is small these days.

        • torontothegreat

          Reading is important, try it sometime:

          give us another reason to stay home and download

          A 60″ TV isn’t remotely comparable to a 27 METRE screen with AVX.

          maybe most people don’t think kindly of the movie “experience” anymore compared to other ways they are entertained.

          Those are the same people who have always been too cheap to pay a theatre in the first place and who cares, you’re all just going to stay home with your 40 cats anyways.

          For those of us that actually PAY creators to MAKE the content which subsidizes your illegal downloading/9.99 DVD – by buying a ticket – this is a great idea.

          • nevilleross

            Again, THIS.

          • OgtheDim

            Its a trend.

            Deal with the fact that a lot of people don’t think the movie entertainment experience is enough for them.

          • torontothegreat

            So why are ticket sales up 4% worldwide. Get out of your fn house and leave the cats some food for a few days…

        • tyrannosaurus_rek

          With rare exception I’m happy to trade the 78 foot screen and 900° surround sound for an ‘audience’ that isn’t constantly unwrapping food, providing running commentary, coughing and fidgeting, or walking between me and the screen, the convenience of watching on my own schedule and being able to pause to go to the bathroom or get a drink or eat whatever I want, and the infinite rewatchability of a movie in my physical possession (at a lower price than the one-and-done theatre ticket).

          Fortunately, the wait time between premiere and format available for household viewing is getting shorter and shorter.

          Sure there are a few movies a year that really sell you on the need for the theatre experience to appreciate the visual spectacle, but they’re few and far between, and there’s still the rest of the ‘experience’ you have to put up with.

      • Canadianskeezix

        First, “Torontothegreat”, no need to be insulting. Your entire second paragraph says a lot more about you than it does Rex.

        Second, what is comparable or not is in the eye of the beholder. There is a long-term trend of long-term of declining per capita movie theatre attendance in North America, and most analysts attribute the decline primarily to at-home and mobile digital alternatives. Even Cineplex has admitted that it needs to move towards more simulcasting of exclusive live events in order to make up for the loss of customers who are opting to watch movies through alternative technologies. You might prefer the large screen at a movie theatre, as many do, but all of the factors raised in these comments are clearly dissuading others. There is a tipping point at which the appeal of the big screem is no longer worth it. Silly accusations of illegal downloading do not change the facts. I’ve seen no evidence to suggest that Rex is any less virtuous than you.

        • torontothegreat

          Silly accusations of illegal downloading do not change the facts

          It’s not an accusation, learn to read:

          give us another reason to stay home and download

          Someone even WILLING to entertain the idea of illegally downloading content is a piece of s**t in my opinion.

          • estta

            You can pay to download.

          • torontothegreat

            Don’t be naive…

          • estta

            I pay to stream and download at home, so does my mom and her husband, and many of my friends. Does torrent downloading happen? Of course it does. What I’m saying is that more and more people are paying to watch at home.

          • tyrannosaurus_rek

            It doesn’t matter that you can – and millions do – pay to download movies, or that I mentioned downloading in the same breath as on-demand services and DVD purchases, or that all three things have been cutting into theatre attendance over the last few years; what matters is that he wants to be outraged at what he imagines is my self-entitled outrage when I wasn’t even fucking talking about myself.

        • tyrannosaurus_rek

          The person currently using the torontothegreat screen name is a habitual troll, I just ignore his posts. It’s a shame the two (or three, it’s hard to tell) people using that name don’t each use their own, because there’s at least one incarnation who usually has insightful things to say.

          • Dave

            That was my first thought: “WTF happened to torontothegreat??”

          • Canadianskeezix

            Sorry, I ought not to have fed the troll.

          • torontothegreat

            No, I’m the same person dbag. I’m sick of people like you who feel entitled enough to steal from people.

          • estta

            Watching at home doesn’t mean stealing. You can stream through Netflix or other services, download through Itunes or watch OnDemand. Downloading doesn’t equal theft.

          • torontothegreat

            But that’s not what I’m talking about. Notice how I didn’t bring it up?

            You’re defending and attacking me for hating on an admitted thief – and that is disgusting.

          • estta

            Uhm, right in T-rek’s first comment: “download/on-demand/buy the DVD” they’re talking about three paying options.

            Edit to add: How am I attacking you? I’m very straight forwardly saying that downloading and watching at home doesn’t equal theft. I’m not insulting you or being rude at all.

          • tyrannosaurus_rek

            You’re wasting your time. What I actually said or the context are irrelevant, he just wants to feign anger and steer the conversation away from what appears to be a terrible idea Cineplex is rolling out in theatres. If this were a thread about Rob Ford it would be easier for everyone to identify him as a troll.

          • estta

            Eh, back to Fashion Solitaire for me then.

          • torontothegreat

            Gas-lighting is troll behavior. Be-gone!

          • torontothegreat

            If it’s in context of this single thread, yes you’re correct. I do however have a photographic memory and he’s admitted to illegally downloading content in the past – too bad Torontoist didn’t port all of their old comments when they switched to disqus.

            your edit: Okay fair. I apologize.

          • torontothegreat

            Was downloading explicitly prefaced with buy or purchase? If not, he’s being uncharacteristically redundant…

          • mariapd

            Can you do that? I thought the whole point of Disqus was to avoid that situation.

          • torontothegreat

            I’m only one person. When Rek is challenged or called on his b/s he immediately resorts to ad hominem accusations of either “corporate shill” or “troll” – for him the world is very binary.

          • tyrannosaurus_rek

            You can when you give your password to someone you trust. I can’t explain the completely different personalities (among other details) any other way.

          • torontothegreat

            STDREKOUT @”10101010101010101010101010101010
            1010101010101010101010101010101010101010101010
            1010101010101010101010101010101010101010101010
            1010101010101010101010101010101010101010101010
            1010101010101010101010101010101010″

            $ > nil

      • nevilleross

        THIS.

        Also given the fact that the only way you can experience theater at home is to invest in a home theater system costing hundreds of dollars (and with very few people willing to invest that kind of money in one) make me believe that Rex is full of it, and is just an outrage troll about this, like most people who bitch about the movies.

        • tyrannosaurus_rek

          Where’s my outrage? What you and trollthegreat fail to grasp is that my post speaks to trends in the entertainment industry. I’d post a link but just googling “fewer people are going to the movies” speaks for itself.

          • torontothegreat

            Follow the herd, just another cow…

          • torontothegreat

            Theatre ticket sales are up 4% worldwide, but you keep convincing yourself that being a thief is a better option…

            At least speak truth if you’re going to spew bs. What are you some stake holder / shill for a p2p company?

          • tyrannosaurus_rek

            You get one reply, troll, and here it is:

            US ticket revenue is up, but due to price not larger audiences, and sales in Europe continue to fall despite setting a box office record in 2012. Growth in ticket sales globally is expected to increase only because China adds 13 new screens a day and other markets like Cambodia and Pakistan are just starting to grow as the North American market stagnates.

            All of this is easily found with a minute of searching online, which you should have done if you wanted to convince anyone you’re motivated by anything other than trollrage.

          • torontothegreat

            US ticket revenue is up, but due to price not larger audiences

            Comprehension not your strong point?, I said:

            Theatre ticket sales are up 4% worldwide

            Who cares about the the infantile North American market that thinks stealing content is “okay” – you included.

            Also, clearly you have little understanding of the film industry. You should also read the links you provide:

            “It was a different story on the E.U. periphery, where the movie business is still booming. Russia posted double-digit growth in both admissions and box office last year, as did Turkey, which saw box office revenue increase nearly 20 percent and admissions top 50 million, the highest level in decades.”

            “That positive news, however, masks the major drops in EU countries suffering from the Euro crisis, particularly in the recession-wracked south. Admissions were down 10 percent in Italy, 6.7 percent in Greece and 12 percent in Portugal. In Spain, admissions fell 5 percent and would have been much worse without The Impossible, which earned more than $54 million locally, the best-ever performance by a Spanish title. Even France, home to Europe’s largest theatrical audience, saw a substantial drop in ticket sales, with admissions falling 6.3 percent year-on-year, to 203.4 million.

            On the plus side were Germany (4.3 percent increase), Finland (up 19.7 percent) and Romania (up 15.4 percent), with the U.K. holding steady as Skyfall made up for the lack of a Harry Potter title in release last year.”

            Also this:

            “The distribution contract with the movie studio means that the theatres lose 80% of the ticket sales back to the movie studio in exchange for the film lease. So of that $20 ticket, they get $4 to cover their expenses (rent, staff, power, etc.)
            The amount of each ticket dollar that the studios take has increased 150% in the last 10-15 years, leaving theatres to make up that money anywhere they can.”

            So yea, you keep telling yourself that illegally downloading content is somehow “good” for you.

        • dsmithhfx

          “the only way you can experience theater at home is to invest in a home theater system costing hundreds of dollars”

          No, the only way you can experience theater is to go to the theater. However, you can still watch movies at home, without going to the theater, or spending hundreds of dollars on a so-called home theater system. Arguably a better and more edifying way to watch movies than going to the theater. So THIS not (NB: you may be overly fond of THIS).

          • torontothegreat

            “Arguably”, but still just your opinion.

            Some people aren’t scared to leave their house and enjoy activities in a setting with strangers.

          • dsmithhfx

            Some people don’t like being gouged for it. Apparently you welcome being gouged. But you may have lots to gouge, as a willing gougee. Gougee on, dude!

          • tyrannosaurus_rek

            Not only does he welcome it, he defends it. If you don’t want to be gouged with him, you’re friendless, afraid of strangers, poor, and a thief.

          • TheSotSays

            I think you’re wrong on that. He’s a houseboy for Gord Perks.

          • torontothegreat

            Well, “gouged” is both subjective and relative to what the value of my personal dollar is. You may feel “gouged” but literally hundreds of millions of patrons a year don’t, so doubling up on your “opinion” is still a non-starter…

  • Canadianskeezix

    There was a time when I went to the movies quite frequently. I hardly ever go anymore. There are various reasons. The chains closed a lot of the downtown cinemas. Ticket prices kept going up. We can stay at home and easily download a movie. There are so many excellent television series these days to binge watch. etc.

    This sounds like yet another reason to avoid going to the movies.

    • Canadianskeezix

      I get the appeal of VIP theatres, where there are nicer seats, more leg room, serving staff and fewer kids. But this is different. Basically charging you more if you want a decent seat in the same old theatre. Something you used to get for free by showing up at a decent time for the movie.

      • estta

        Next up, fees for using the express lane at the grocery store and getting that good picnic table with some shade at the park.

        • tyrannosaurus_rek

          Frontier Airlines just started charging $25-50 to use the overhead bins on their flights.

          At this rate there will be a fee for every discrete feature that used to be a default part of the service you paid for.

          • Canadianskeezix

            Off topic, but I wouldn’t mind airlines charging for overhead bin use if only to discourage the appalling amount of crap that people bring onto planes as carry-on luggage. (Assuming perhaps that one could check at least one bag without a fee.)

          • tyrannosaurus_rek

            They could just enforce their existing rules for cabin bags without charging everyone who actually sticks to them.

          • Canadianskeezix

            Yes, except that the existing rules within North America allow an appalling amount of crap. Enforcement is not the only reason it now takes forever to board and disembark a plane.

          • tyrannosaurus_rek

            I recently flew through Frankfurt and watched with disbelief as a couple loaded their six carry-on bags into overhead bins scattered around the cabin. People boarding later were then given crap by the attendants for putting their bags in available spaces instead of the (full) bin immediately over their seat. So it isn’t exclusively a North American problem.

          • Canadianskeezix

            Enforcement wise, no. I wasn’t suggesting this only a problem in North America. My reference to North America was due to the fact that carry-on rules in North America permit way too much stuff, and that flights within Europe have more stringent carry-on requirements. In theory, less crap in Europe. However, the Europeans are just as bad as enforcing the rules as anyone else.

          • torontothegreat

            This is actually a good idea.

  • dsmithhfx

    Ain’t monopoly grand!

    • Canadianskeezix

      Each time that Cineplex has swallowed up a competitor, they have (successfully) argued that the are not a monopoly because they compete against iTunes, DVDs, OnDemand, smartphone apps, etc. etc.

      With this proposal, Cineplex seems intent on pushing its customers towards those other options and proving that its submissions to the Competition Bureau were correct.

      • torontothegreat

        People too cheap or that can’t afford to go to a theatre will continue to not go regardless of the reason.

        • dsmithhfx

          Maybe so, but other people who do go to the theatre may be increasingly dissatisfied with the value proposition, and go less frequently, or *gasp horror* stop going altogether. Do you own stock in cineplex? WTF is your problem?

          • tyrannosaurus_rek

            He’s a troll. The only possible reason people don’t go to the theatre is because they’re anti-social thieves or too poor? Really?

          • Canadianskeezix

            It’s unclear why whichever troll is using the torontogreat account thinks illegal downloading is an issue here. People can pay for movies and still think this is a crappy idea.

          • torontothegreat

            Probably because trex brought it up and has admitted to it in the past – using it as a reason to justify his fake outrage about movie ticket prices.

          • tyrannosaurus_rek

            Agreed. Netflix is the primary reason I’ve only been to the theatre twice in the past six months (Hobbit pt. 2 and the Lego Movie – both have made me rethink 3D as just a stupid gimmick), not The Pirate Bay. But apparently there are oodles of lost comments in which I delighted in stealing food right out of the mouths of Steve Spielberg’s starving babies, so he latched onto the word “download”, stripped it of context, and ran with it.

          • torontothegreat

            stealing food right out of the mouths of Steve Spielberg’s starving babies

            THIS speaks VOLUMES to how insincere you’re being.

            Is Steven Spielberg the ONLY person who gets paid for producing a movie? What a load of entitled bs. I can’t believe you work anywhere NEAR the arts and have such a naive worldview of the effort and costs that go into production.

          • torontothegreat

            Whatever helps you sleep at night… I know there are SO many different applications for bittorent, like tonnes – holy cow – oh wait…

            At least be f’n sincere about your thievery, you’re not fooling anyone but yourself, people who share your thieving ways and naive dbags that are more intent on pointing fingers at everyone else rather than look at themselves.

            I really hope that one day, you know how it feels to have your own copyrighted work stolen and mass distributed.

          • torontothegreat

            No, only people like you who (presumably) make enough money to pay your fair share, yet illegally download content cause of some 1st world entitlement bullshit that you’ve convinced yourself “doesn’t hurt artists, it only hurts BIG corporations”

            You remind of that Seinfeld skit where Kramer keeps going on about how company’s “right it off” – finally Jerry turns to Kramer and says: “Do you even KNOW what a right off is?”

            People are are too poor don’t go to theatres as it is, and I never EVER brought up “poor” people – the last thing on their minds is probably spending money on a theatre – I said CHEAP peope – like you.

            The fact that you are calling me a troll is laughable, you’re an admitted piece of s**t thief who is too f’n cheap to bother supporting the arts – an industry you FUCKING WORK IN!

            And that sir, makes you a royal a-hole.

          • dsmithhfx

            I’m flagging you, whoever you are — and trex’s theory of multiple personalities is becoming more plausible with each abusive post you make — because you have gone way over the top.

            Either take a chill pill, or find somewhere else where blatant trolling is tolerated.

          • torontothegreat

            “I’m flagging you”

            For what exactly? Don’t like my opinion, go somewhere else, n00b

          • torontothegreat

            I have to own stock in a theatre to appreciate the fact that illegal downloading is complete and utter bullshit?

            Look, movies are costing MUCH more, gone are the day of low-budget flicks and that’s a direct result of consumer demand.

          • Dave

            You’re speaking with the added vitriol of someone who has a stake in this game. You seem to be personally offended by people who have decided not to park their hard-earned dollars at movie theatres. And it seems strange that you would automatically brand them all as either too cheap or illegal downloaders (especially when you can *legally* download or stream from Netflix, iTunes, etc.).

            It begs the question: Why do you care so much?

          • torontothegreat

            We all have a “stake in the game” when it comes to theft, or are you unaware of how that all works?

            I have no issues with “legal” means of acquiring content, I LOVE netflix (and am a stakeholder in that company), same with iTunes – LOVE IT!

            People who can afford but instead STEAL content do cause me to get outraged, because it costs me in the end.

          • Dave

            You’re the only one bringing up illegal downloading. Everyone else is talking about their preference for “legal” alternatives that don’t involve them getting gouged by Cineplex. You must be a troll, since you’re really just shit-disturbing and throwing insults, not really presenting counter-arguments to the other commenters here.

          • torontothegreat

            Because Rek brought it up and has admitted to illegally downloading content in the past…

  • HotDang

    I’m looking forward to paying extra when Avengers 5 comes out. I love paying more for the same thing.

  • OgtheDim

    Not surprised but I don’t see how they are gong to police this during the summer at the mega-plex when a bunch of teens are sitting down to watch BLOCKBUSTER 2 and some couple with a 10 year old walks in with the tickets to the “better” seats.

    • nevilleross

      They’ll move aside like they would with reserved seating or La Reserve back in the past at the Cumberland. Big deal.

    • Dave

      Maybe they’ll install turnstiles and plexiglass dividers to separate the “super-elite” from coach class.

      • OgtheDim

        Or you can buy a seat license…….

  • SonuvaScrimbro

    “It’s really about providing our guests with choices when they go to the movies,” said Cineplex spokeswoman Pat Marshall.

    So do what they did at the Varsity on Bloor and create a VIP theatre for the high rollers who want tables and waiters while they watch “Grown-Ups 2.”

    Creating two-tiered seating within the same theatre is just begging for trouble. Or does Cineplex have a plan for dealing with rowdy customers who refuse to give up their seats? And what happens if it’s a full house for the non-VIP sections and latecoming patrons are not willing to pay to sit in the VIP section — do you send those people away and let those seats go to waste? Or do you let them in and risk the wrath of the VIP sitters who paid for the privilege to sit next to people who didn’t?

  • bjhtn

    Might be more palatable (and look less like a cash grab) if there was a corresponding decrease in price for the “crappy” seats.

    • torontothegreat

      I think this is a great idea! the lower seats are almost always empty.

    • tyrannosaurus_rek

      That sounds reasonable, but it reminds me of when one of the chains got rid of their cheap Tuesday night prices. They justified it by lowering all ticket prices through the week, but six months or a year later raised them all (including Tuesday’s) again.

  • rabbit_ears

    “It’s really about providing our guests with choices when they go to the movies,”

    I choose to see this as unbridled greed trying to be disguised as a good thing for moviegoers.

    • Dave

      You already have a choice, too. If you want a “deluxe” moviegoing experience and are willing to pay a premium, go to the damn VIP screening. Don’t make moviegoing even shittier for the rest of us.

  • Dave

    Isn’t the unholy ripoff of 3D enough for them? Or VIP screening rooms? Guess I’ll be going to the movies even less often than I already do.

    • tyrannosaurus_rek

      There’s no such thing as “enough” when you have shareholders to answer to.

      • torontothegreat

        Actually the ticket price only pays for the movie you’d rather steal.

    • torontothegreat

      Ripoff? Do you understand how much production costs go up by simply making a movie 3D?

      And btw, FYI theatres use the ticket price to simply break-even.

      • dsmithhfx

        Whoa. Cineplex is a charity now?

        • torontothegreat

          I don’t even know what that means. Is the TTC a charity now?

      • Dave

        Yes, it does make things more expensive. Here’s a better question: How many of those movies actually *benefit* from being shot in 3D? It’s cool as a gimmick when used well, but most of the time it’s just that: a gimmick. And a costly one at that, for both movie producers and theatre-goers.

        • torontothegreat

          I don’t deny that at all, it’s completely a fair point. But that’s where we either pay/don’t pay – a consumer choice. What you’re claiming is that THEATRES are gouging us for the decisions of STUDIOS. Theatres don’t control the production decisions of studios, they do however have to pay to show the movie. Theatres literally only make the money back from the ticket price to actually show the movie – they all make their money from concessions.

          • Dave

            Whether it’s coming from the theatre owners or the studios or both, it really doesn’t matter to me. The end result is the same: I pay more.

          • torontothegreat

            Or don’t go see it. I do realize the conundrum here, there is no short answer at all.

            But you’re shifting context to your original argument which was “Isn’t the unholy ripoff of 3D enough for them? Or VIP screening rooms?”

            …all I’m saying is, don’t blame the theatres for 3D (I think VIP screening rooms are amazing btw)

          • dsmithhfx

            You utterly lack the sophistication to be a professional shill, so I’m just going to have to go with amateur sycophant. Maybe you’ll earn Scene card points? Good luck!

          • torontothegreat

            How many cats did you push off your keyboard to type that?

          • dsmithhfx

            None.

          • TheSotSays

            Surely any self respecting cat would know how to spell psychophant.

          • tyrannosaurus_rek

            The correct spelling is sycophant. Its etymology is unrelated to “psych-” words.

          • dsmithhfx

            I suspect he knows that, but was torquing his non sequitur beyond all recognition, according to whatever troll logic drives his tiny mind around in circles all day.

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  • atorontoguy

    I wonder if Cineplex gets it that if you charge more, people attend less. Especially for a family. I hate it when companies start building class structure into something that should be pleasant and simple. I just want to go and watch.

    The middle rows? Those will probably start to be the last to sell.

    I base some of my decision-making already on being sure the movie is worth it. The snack stuff is already boosted in price. I make the same considerations on 3D, AVX and D-box. Generally, the good ‘ol 2D is fine. And I like supporting local independent cinemas, who somehow seem to survive on lower prices. I watch plenty of movies on DVD.

  • TeddyGeekspin

    They were doing assigned seating for IMAX last year. I’m not a fan because it takes the fun out of spontaneously going to see a show if you already know you will not get a decent seat. People already don’t want to go to the movies anymore as it is.