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culture

Vintage Toronto Ads: It’s Time For Eaton’s to Take a Look

On the eve of 1970, the department store reflected on the state of the world.

Source: the Toronto Star, December 31, 1969.

As Eaton’s centennial year drew to a close, the venerable retailer used its final newspaper ad for 1969 to reflect on the state of the world. The year’s major event, the moon landing of Apollo 11, inspired the image (click for a larger version).

The ’70s proved a tumultuous decade for Eaton’s, filled with highs (the opening of the Toronto Eaton Centre in 1977) and lows (the demise of its catalogue in 1976).

All the topics discussed in this ad still dominate public debate to varying degrees. They’ll fuel conversations, with or without the aid of a few stiff drinks, at this evening’s celebrations.

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