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97 Comments

culture

City of the Setting Sun

A campaign aims to bring down the Toronto Sun by urging a boycott of companies that advertise in the paper.

Will you refuse to eat a Subway sandwich because those deliciously cheap “Sub of the Day” deals are advertised in the Toronto Sun?

Justin Beach will. He’s the organizer behind Operation Sunset, a campaign to stop companies from advertising in that paper.

“Going through advertisers is the only way to have an impact on a large media company,” Beach told us. “Audience doesn’t play into it, because the audience isn’t really the customer. Advertisers are the customers. There’s a responsibility for the corporations in which media they choose to advertise in and the media has a responsibility for what sorts of ads it runs.”

Beach says the decision to launch the campaign happened around the time the Sun decided to run the same ads that the National Post apologized for running after a public outcry that they were transphobic. What Beach saw as the Sun’s lobbying to have Occupy Toronto removed from St. James Park was the last straw.

“When a newspaper takes a stand against free speech that’s kind of the end,” he says.

According to Operation Sunset’s website, the Toronto Sun “frequently publishes misleading information. Its comment section and, at times, editorial pages are filled with racism, sexism, homophobia and jingoism.” No one from the Sun replied to our requests for comment.

Operation Sunset is publishing the names of companies, with contact information, that advertise in the Sun and urging people to ask that their ads be removed. If they don’t comply, the campaign wants them boycotted. The campaign, in its second week, has almost 300 followers on Facebook and Twitter. According to Beach, from the response he has received, people are following through with the boycott.

In a decision perhaps at odds with some perspectives on free speech, Beach is not allowing comments that support the Sun on the website .

“The comments that I’ve decided to not allow are part of the discussion that happened before all of this,” says Beach. “The point of the site is not to continue that debate. I have no interest in moderating a shouting match. We’re moving on from that debate to do something about it.”

Comments

  • http://gniw.ca Ambrose Li

    All newspapers are biased in some way, so what about the Star (the most biased paper according to many I know)? Sometimes the Sun is the least biased of all.

    So why don’t we boycott all newspapers in Toronto, since they are all biassed? Nice scenario??

    • TK

      What are you talking about? The Sun is by far the most biased from all media outlets. They make Fox news look timid. All journalists that work for the Sun are bigots.

      • http://gniw.ca Ambrose Li

        That’s why I wrote it’s rare. But it has happened. If you haven’t seen it maybe you aren’t open to the idea that every paper is biased in some way.

      • Anonymous

        “All journalists that work for the Sun are bigots.”

        Lol! Nice.

      • Jim Slotek

        So I’m a bigot? Prove it. Provide any evidence at all.

      • Wayne Janes

        “All journalists who work for the Sun are bigots.” That statement is the definition of bigotry. It’s easy to say such things when you don’t leave your name.

      • Mghrn55-chess

        Oh I get it … media outlets are only biased if they don’t embrace socialism

    • Anonymous

      “Sometimes … the Sun is the least biased of all.”

      A broken clock may be right twice a day, but nobody should set their watch by it.

      • http://gniw.ca Ambrose Li

        Yeah, but we are talking about news stories that are ignored. Every paper has an agenda; they publish stories only if the news somehow ultimately will serve their own agenda.

        Same with politicians. We are all screwed.

        • Rachel

          By chance, I read the Sun for the first time this weekend. One of their cover stories was the death of the tuque. They said that no one is wearing tuques anymore and Canadian culture is dying, but failed to mention that it’s been pretty warm and that they went into stores that sell $500 hats, which is not your typical price range for a tuque.

          I would say that is pretty lousy reporting with a clear mandate of rabble rousing anyone who can’t properly analyze news.

          • Anonymous

            The Sun was lamenting the death of Canadian culture? They usually come across as cheerleaders for its demise, putting anti-social-welfare headlines on the front page and giving more space to American sports coverage than wholly Canadian issues.

  • Jbib

    The Sun is rubbish. The quality of journalism along with its rampant racist commentaries are enough evidence needed to shut down the paper.

    • Curious_toronto_guy

      I take it you’ve been in touch with the police and the Human Rights Commission, then? You seem to have evidence that they are lacking, in order to charge them criminally or harass them with HRC/T complaints. What’s stopping you? Beyond cowardice and sloth, that is.

  • Navin

    The Sun’s goal is to create hate and false information. That’s how they sell papers.

  • Tom

    Sun should be put down to rest in peace period. And SunTV as well. There is no difference between the fat Ford dumbrothers and Ezra Levant and fake-tanned, fake-boobed arrogant Krista Erickson. Terrible company, terrible policies and terrible attitude.

  • Anonymous

    Is the goal of this project to showcase how money constructs our media dialogue?

    Or is it’s goal to shut down the Sun? As racist, misogynist, and homophobic as the Sun is, I still support it’s right to free speech.

    • agey

      They certainly have a right to free speech but this is about affecting their ad revenues which they don’t have a right to. They caan be as vile and disgusting as they want to be but that doesn’t mean that they and their supporters are free from judgement and boycotting of their drivel.

      Even if you slavishly believe in the idea of free markets and free speech this is just an example of voting with your wallet. If that kills the sun, then good.

      • Wayne Janes

        “They certainly have a right to free speech but this is about affecting their ad revenues which they don’t have a right to.”
        No business has a right to revenue? This makes no sense. Any legitimate business that offers a product or service people want to buy has a right to make money.

        • http://twitter.com/justinsb Justin Beach

          We do have a free enterprise system, but it does not include a right to be profitable. I’m sorry Wayne but free speech has nothing to do with revenue. You don’t have a right to get paid for speech (check the Charter if you don’t believe me.) A boycott against the Suns advertisers is actually, in and of itself an exercise in free speech and expression – but your ad revenue is not. I know you work for the Sun, surely someone there can explain what free speech does and does not guarantee (I would hope.)

          It’s also worth noting that free speech only protects against *government* interference.

          • Wayne Janes

            I’ll say it again: Any legitimate endeavour that offers for sale a product or service that people want to buy has a “right” to make a profit. That’s the essence of free enterprise. Otherwise it’s socialism. The Sun is a product people want to buy, therefore …
            And actually you’re the the making the connection between free speech and revenue, not me.

            Government interference is a very narrow definition of free speech. Mob interference doesn’t count?

          • http://twitter.com/justinsb Justin Beach

            No, “mob interference” doesn’t count. Otherwise porn could be in plain view, prominently displayed at any news stand. Personally I would much rather catch my children with porn than a copy of the Toronto Sun.

            You do have a right, under the free enterprise system, to try to make money. I have a right to try to stop you from making money. Nothing in the constitution or the Charter prevents either of us from trying and consumers are free to make choices based, again, on *any criteria they choose*. So, the campaign in no way infringes on your rights or the rights of the Toronto Sun.

            You have a right to free speech, you do not have a ‘right’ to ad revenue.

          • Chaucer

            Both of you: quit your damned equivocating and read up on the distinction between negative and positive rights.

          • Chaucer

            Also: there are more rights than exist merely in the Charter. The Charter is just a tidy codification of the most important ones.

          • Chaucer

            I mean, Jesus: the Charter only protects you from interference from the STATE. Do you really think that there are no rights and duties in the law governing actions between individuals.

          • Wayne Janes

            Thank you, Chaucer

          • Amanda Lilja

            wayne, you say they have a “right” to make a profit if “people want to buy it”. the whole point is that i don’t want to buy it. so, if i don’t want to buy a subway sandwich for any reason they’re not going to make a profit off me, and that is fine. if i want to write to subway and tell them why i chose to not buy their sandwich, for any reason, then that’s fine too. if i want to tell people why i decided not to buy the sandwich for any reason, then that’s fine too. what part of this isn’t clear?

        • Anonymous

          “No business has a right to revenue?”

          We aren’t talking about the government setting your prices or barring customers from entering your store, so rights have nothing to do with the issue.

          If people decide not to do business with you, for whatever reason, they have that right. Simply setting up shop does not trump that right.

    • Anonymous

      This isn’t a free speech matter – the campaign is not actually calling for the Sun to be censored or forced out of business for its bullshit.

    • http://twitter.com/justinsb Justin Beach

      It is both. It’s certainly a “project to showcase how money constructs our media dialogue” – or to demonstrate that advertisers and not consumers are the customers of media. If people get that much out of it it is a win.

      It is also meant though to deal a blow to the Sun, if not shut it down entirely. They do have a right to free speech however, they do not have a right to get paid for that speech. You and I have a right to free speech as well but we don’t generate advertising revenue from it.

      A consumer boycott of the paper has minimal impact. I haven’t seen their books but I would be surprised if the amount they generate from sales of the paper and subscriptions amounts to even half the distribution cost. Tens of thousands of consumers could stop buying the paper and it would have little effect on the Sun’s bottom line, however even a handful of advertisers walking away would be a significant blow.

      • Wayne Janes

        “They do have a right to free speech however, they do not have a right to get paid for that speech.”
        See above. Last time I looked we still lived in a free enterprise system.

        • http://twitter.com/justinsb Justin Beach

          We do have a free enterprise system, but it does not include a right to be profitable. I’m sorry Wayne but free speech has nothing to do with revenue. You don’t have a right to get paid for speech (check the Charter if you don’t believe me.) A boycott against the Suns advertisers is actually, in and of itself an exercise in free speech and expression – but your ad revenue is not. I know you work for the Sun, surely someone there can explain what free speech does and does not guarantee (I would hope.)

          It’s also worth noting that free speech only protects against *government* interference.

          • Wayne Janes

            Again, free enterprise means the right to make a profit if you have a product people want to buy. I would think that’s pretty basic.

          • http://twitter.com/justinsb Justin Beach

            I do grasp that, it also includes the right not to buy a product for any reason. ANY REASON – if you have a product that people no longer want to buy because you advertise in the Sun that too is part of free enterprise. The same system the Sun has used to make a profit is now being used against them and it’s all part of free enterprise.

          • Anonymous

            You’re confusing the right to be profitable with a guarantee of profit. No such guarantee exists.

      • Anonymous

        Thanks for the response!

    • Anonymous

      It has the right to free speech, just as we have the right not to support companies which support what the Sun is saying.

  • Anonymous

    I refuse to eat Subway sandwiches because they’re crap. Same reason I refuse to read the Sun newspaper and watch Sun TV. While I don’t support them, they do have the right to cater to their fans. If their fans are ignorant, homophobic, hateful bigots, Sun media will provide them with articles and editorials that enforce those beliefs. As Now magazine does with left leaning hippies. The Star does with know- what’s- best for everyone, university educated liberals and the Post does with greedy, elitist conservative.

    Let’s face it. All news media sucks at offering a balanced, fair point of view without bias. Getting the facts and just the facts, without a journalistic opinion, is nearly impossible today. No wonder the world is filled with so many sheeple.

  • Bo Yee Ngan

    Sunset, Star rises in the Globe world of newsBizz.

  • FUP

    the star is the least biased…. the sun is nothing but bias

    • Curious_toronto_guy

      Let me fix that for you:

      The Star is biased on the left. The Sun is biased on the right.

      Do some reading on “cognitive dissonance” before you hurt yourself.

      • http://www.facebook.com/people/Bryan-Cook/507835870 Bryan Cook

        Read the star once and awhile. The Star is biased towards the middle although the comments and editorial pages represent some variety left and right. The National post is right leaning but not very upfront with their bias. I am not familiar enough with the Globe to say for sure but it was founded by a Liberal and still mostly supports liberal views. The Sun is Right and proud. The comment sections are weighted with personal opinions which are consistently anti-labour, anti-left, anti-social welfare. Their other opinions vary just like the other papers. The xenophobia and sexism varies from writer to writer but it occurs at a level that you don’t find in other papers.

        The last study on the issue showed of all papers most are centre-right or Right. Next to none are actually left.

        Part of your problem is the definition of Left-Right which Rightists push depicts them as less radical than they really are. Liberals are actually centre not left.

        • Curious_toronto_guy

          “Read the star once and awhile.”

          I do, daily. That’s what gives me more of an informed opinion on the matter than it does you. Do you read the Sun daily? Didn’t think so.

          “The Star is biased towards the middle although the comments and editorial pages represent some variety left and right. ”

          Please, name one right-wing commentator, or a right-wing editorial in the Star. PRETTY please. Unless, like Warren Kinsella at the Sun or Rex Murphy at the CBC, its a token voice.

          “The Sun is Right and proud. The comment sections are weighted with personal opinions which are consistently anti-labour, anti-left, anti-social welfare. Their other opinions vary just like the other papers.”

          No kidding. Last week, the sweetheart deal for the food concessions in the Beach were lambasted by Levy. This week, the other side was presented by Warmington. I believe this is called “balance”. Something I don’t really see in the Star. Unless I’m missing all those “Harper could have a point here” columns?

          “The xenophobia and sexism varies from writer to writer but it occurs at a level that you don’t find in other papers.”

          What you call xenophobia and sexism others call political correctness. This week had a front page story on illegal immigrants in the construction industry. You’d be hard to find a more balanced view. Go read it and tell me otherwise.

          “The last study on the issue showed of all papers most are centre-right or Right. Next to none are actually left.”

          Please provide. Remember, my post was only Sun vs. Star. Don’t muddy the waters.

          “Part of your problem is the definition of Left-Right which Rightists push depicts them as less radical than they really are. Liberals are actually centre not left. ”

          Part of your problem is that, like most leftists, you actually think you are a liberal.

  • Friend68

    So, does he have to buy a copy of the Sun to find out who has advertised in it?

    • Anonymous

      That’s what libraries are for, at least until it costs $5 to enter/ or sponsored by the Sun.

    • http://twitter.com/justinsb Justin Beach

      Can usually grab a discarded copy at any Tim’s or Coffee Time.

  • Guest

    I personally dislike Sun myself but isn’t this also an infringement on other people’s free speech? If Occupy Toronto can have their say, unfortunately these people are entitled to their opinion no? We might as well shut down the internet because people are commenting with bias.

    • http://twitter.com/justinsb Justin Beach

      They are entitled to their opinion. If the Sun folds each of their individual contributors will still be entitled to their opinion. There is no right to get paid for your opinion.

      example: If some group you disagreed with was putting up fliers in your neighborhood expressing an opinion you found offensive and then you discovered that your bank (for example) was paying the group to put up the fliers – might you not raise the issue with your bank? It’s the same basic principle, that the Sun is a “newspaper” doesn’t really change the basic scenario.

      • Wayne Janes

        “If the Sun folds each of their individual contributors will still be entitled to their opinion.”
        How big of you.

        “There is no right to get paid for your opinion.” Again, see above.

        As to your example, banks generally don’t have opinions. They just offer services for profit — to which they are entitled. Newspapers exist in part to have opinions. Many people buy the paper because of the opinions.

        • http://twitter.com/justinsb Justin Beach

          Ok Wayne, since you obviously have a limited grasp of how this works and cant seem to get over this hurdle, please read the Charter of Rights and Freedoms tonight and tell me where it says that you are guaranteed to make a profit in any business, newspaper or otherwise also please show me where it says that you are protected against political action by those who disagree with you. Until you can demonstrate those things your arguments are empty and your grasp of free speech lacking.

          • Guest 2

            The Sun, as a newspaper, most likely operates at a loss or at least barely ekes out a profit. Pierre Karl Peladeau, who owns parent company Quebecor, makes most of his money on his Videotron cable services so he can fund the rest of his media empire. The Sun isn’t going anywhere.

            Now, I don’t agree with much of their editorial choices, other than their sports section but what gets me with your slacktivist quest is your lack of proof. Calling them out as racist is pretty serious. Give us some hard examples! I heard you on the radio and you couldn’t come up with one. Have you not done any research? Why not, instead of whining how you don’t agree with the Sun, instead of starting a web site, contribute to other newspapers or blogs countering what you may not agree with? Or is that too much work?

          • http://twitter.com/justinsb Justin Beach

            That’s alot of demands from someone who is too cowardly to leave their name. You have no say in what I do with my time and I am not going to spend a great deal of time providing research for someone who doesn’t even use their name. If you want examples, Google it (or is that too much work?)

          • Wayne Janes

            It’s your campaign and you’ve made the accusations. Provide the proof. It’s a reasonable request.

          • Aaron Ferguson

            Of course I have no say in what you do with your time but you call yourself an “activist” and yet you’re just lazy! Does setting up an online campaign qualify as activism these days? Like I said, slacktivism. You’ve made some big accusations — back them up with proof. You give real activists a bad name.

            And I’m not really sure how leaving or not leaving a name is cowardly but if it will get you to answer my questions, I’ll leave my name.

          • Curious_toronto_guy

            Why the hell should I google anythin? I read the paper. YOU tell me what is racist in it, and why if you want me to help you.

            The cops and the Human Rights Commission would love to hear your input. Unless, of course, your definition of “racism” is a made up one just to score political points.

          • Amanda Lilja

            on a total side matter, speaking of proof, i’d love some proof from you that Justin Beach isn’t also “contributing to other newspapers or blogs”. not that he has too do to prove anything or that it has anything to do with this argument, but you it just shows what assumptions you are making about him.

          • Wayne Janes

            I didn’t say anything about “guarantees.” I’m talking about the free exchange of goods or services, and the right for both parties to receive their “profit” from that. It has nothing to do with the Charter, it’s just basic business. I don’t see why you can’t grasp that. It happens all around us, every day. If someone wanted to advertise on your blog you’d be entitled to your profit, if you wanted one.

        • Anonymous

          Jeez, Wayne, get a grip! I really don’t see what you’re whining about. Yes lots of people want to buy The Sun. Let’s see if they’re willing to do so if it’s not subsidized by ad revenues.

      • William Wolfe-Wylie

        Hate to say it Justin, but advertisers only care about selling more of their product. To do that, they seek out as many eyes as they can to view their message (advertisement). When eyes disappear from a newspaper, the advertiser disappears with it. When lots of eyes are on a newspaper, advertisers flock to it. To get the data, newspapers and advertisers rely heavily on third-party agencies like NADbank. You can read their public audience results at nadbank.com. Advertisers do to, and they find out that more than half a million Torontonians read the Sun.

        Wayne is right – we live in a free enterprise system which allows any business to conduct themselves as they see fit to make money. Advertisers are attracted to Sun readers because there are a lot of them and they spend money. Convincing them otherwise is going to be difficult for you to do.

        • http://twitter.com/justinsb Justin Beach

          NadBanks numbers are based on interviews with a relative handful of people. Similar to polling, though I’m not sure how large their sample size is. At any rate a boycott against the paper would have little impact on NADbank data unless those boycotting the sun were selected for a NADbank interview. I sincerely doubt that the Sun’s readership is that high. That though is neither here nor there.

          The point is that a advertiser boycott is far more effective. You are right when you say “we live in a free enterprise system which allows any business to conduct themselves as they see fit to make money” but part of that free enterprise system is that consumers can choose what to buy and where to shop based on any criteria they see fit. The boycott too is part of the free enterprise system and may change some advertisers minds about the wisdom of advertising in the Sun.

          Wayne however seems to be under the impression that Operation Sunset in some way violates the Sun’s right to free speech. Which is not true.

          • William Wolfe-Wylie

            Well if you think your voice is powerful enough to convince a dozen large international firms and several dozen smaller local companies to drop more than half-a-million people from their advertising goals — based on the little-to-no research present on your website — you’re certainly free to try.

            But this comment thread, right here, are your fifteen minutes of fame. Enjoy them, sir.

          • http://twitter.com/justinsb Justin Beach

            Ha, ha, thanks very much. I will try to do that.

          • Wayne Janes

            I never said it violates free speech, I think it’s a perversion of free speech. An attempt to silence the ONLY major outlet of conservative opinion in the city is kind of obvious

          • Anonymous

            “An attempt to silence the ONLY major outlet of conservative opinion in the city”

            Are you f’n kidding me?

  • Anonymous

    I dunno… this seems like something that could backfire really easily.

    Also, illegal camping isn’t free speech.

  • W. K. Lis

    The Toronto Sun: the right size for the bottom of bird cages.

  • http://twitter.com/friarcanuck Kevin Wilson

    If the Sun goes away, what will all the idiots read?

  • Wayne Janes

    I work for the Sun.

    Mr. Beach can launch whatever campaign he likes, but since his goal is to ruin the company that signs my cheques I have a few things to say.

    Mr. Beach accuses the Sun of printing misleading information. I almost don’t want to say this, but I invite all thinking, objective people to visit his blog and take a careful read of it. He uses the hot button words “racism, sexism and homophobia,” connected to links, to prove his point. Click on them: “Racism” is a police blotter report of a shooting — no colour, no opinion, straight news. “Sexism” is an opinion, agree or disagree as you will. “Homophobia” is a controversial ad — you may hate it, but it’s a free speech, free enterprise system. Who is misleading who?

    Mr. Beach says the Sun commits the crime of supporting Mayor Ford. Wow. Imagine. Supporting a democratically elected mayor. According to Mr. Beach no one is allowed to support Ford.
    He says the Sun “advocates against free speech.” His proof? A news story about Occupy Toronto. No editorial, no opinion, again just straight news.

    In a comment on another blog he says the Sun is partly responsible for the election of Ford’s administration, completely ignoring the voters who put it there.

    Which brings me to his most inane statement: “Advertising should be seen as editorial endorsement, just as a media outlet’s decision to carry an ad should be seen as an endorsement of the advertiser.” Huh? Where does that happen? In totalitarian states, that’s where. And the advertisers he’s targeting buy space in ALL the major media, so I guess according to his logic they endorse every position.

    I’m a leftist, have been all my life, but crusaders like Mr. Beach make me cringe and despair for the left. In the name of “free speech” he’s quite ready to curb a legitimate outlet of free speech just because he doesn’t like it. It’s a perversion of free speech.

    His premise is supported by vague, contradictory, illogical and misleading arguments.

    • http://twitter.com/justinsb Justin Beach

      There is so much bad info in there that I don’t even know where to start. People can make up their own minds about me, about the campaign, and about the Sun. So far though there are a lot of people signing on and I haven’t had to persuade any of them to dislike the Sun.

      At any rate, you’re entitled to your opinion – viva free speech (and free consumers) and good luck with your campaign against me.

      • Wayne Janes

        You shouldn’t wish me luck. You’ll understand if I don’t wish you luck. And as to your comment above re: porn and your kids, I find that a strange thing to say. I feel for your kids.

        • http://twitter.com/justinsb Justin Beach

          Don’t feel bad for my kids, they are happy, healthy, well adjusted, do well in school etc.,

          However, I do not consider the human body or the sexual act to be bad for individuals or for society. I do however consider baseless fear and hate to be dangerous for both individuals and society and, in my opinion, baseless fear and hate are a large part of the Sun’s editorial policy.

    • Danielapaolone

      No offense to your employer, but most people I know consider the Sun tabloid news.

      The Sun is an embarrassment to the city of Toronto. However, because there is such a thing as free speech, it can continue to exist. Consumers, on the other hand, can choose to support or boycott the Sun’s advertisers. It is THAT simple. I don’t understand why this lengthy discussion / debate is even needed.

      *Individuals* have freedom of speech, as long as it doesn’t infringe on others’ rights. And by others, I am referring to HUMANS, not media outlets.

      I chose the boycott the Sun a long time ago. Justin Beach had the idea of extending it to its advertisers. Period.

    • Mister G

      The example of Sexism just being an opinion, it is an opinion, a CLEARLY SEXIST OPINION. Also the Ad clearly Homophobic. Carry on Justin you are doing a great job.

      • http://twitter.com/justinsb Justin Beach

        Thanks Mister G

  • noc dee

    Sue Levy and Ezra are blowhards The sun has always sucked

  • Anonymous

    I would agree with Wayne here. You should provide evidence; otherwise, it’s just name-calling. That shouldn’t be too hard to find if The Sun is as bad as you say.

    • http://twitter.com/justinsb Justin Beach
      • Wayne Janes

        So much for balance. The first link is a private study that says our entire North American society is racist along with writers at 3 of Toronto’s 4 papers.
        The second isn’t even an article, but a note in Toronto Life. Read the comments below the note. And also take note of 2 things: The Sun — and almost ALL other media in the city — wanted the occupiers out, and Lorrie Goldstein subsequently wrote an editorial column praising and agreeing with the Occupy message. Goldstein is an Editor emeritus at the Sun.
        The third refers to public commenters. We know how Mr. Beach feels about comments on websites. I have read similar and worse on other papers’ sites.
        Lastly, Mr. Beach fails to mention the follow-up articles to this story, which questioned Mr. Menzies’ veracity.

      • Curious_toronto_guy

        As Wayne points out below, I figured you wouldn’t know what racism is anyway…

        Just another thin-skinned, over indoctrinated brat afraid of the real world, which doesn’t quite operate in practice as it should in the left-wing theory on which you were weaned.

  • Anonymous

    Ha ha, good one! The only major outlet of conservative opinion in the city besides The National Post, The Globe and Mail, Global TV, CTV, CBC…

    • Wayne Janes

      Interesting perspective … and an unusual one. If you read the public comments posted on the four major dailies you’d find exactly the opposite stated by the majority of posters — all MSM is far too left-leaning, they say, particularly the CBC. Not that I agree, mind you, but your perspective is certainly, um, contrary.

  • http://pulse.yahoo.com/_UPA3CX7VHVWDT3UGZ3LC3DF6JA Sheliza

    As racist as some of the idiotic comments are on the Sun’s website, you can chalk it up to their cheapness and understaffing. Calling the entire Sun bigots is wrong. And while I can’t stand their right-wing BS, I equally cannot stand this shrill, leftist BS here.

    • Noel

      Then don’t read it.

  • Socialworky

    Tough one, I stopped reading the Sun a long time ago, not reliable in any way. My question is, if I don’t read it, how will I know who to boycott?

    Not worried about free speech after what happened to the OWS people; we learned the Charter, free speech & all carrys less weight than obscure municipal bylaws …..

    • http://twitter.com/justinsb Justin Beach

      If you follow the site http://operationsunset.wordpress.com (also on Facebook and Twitter) there is a list of advertisers, with new ones being added on a regular basis. – Not all at once, just adding a few at a time.

  • Peterjd4

    The Sun is absolute garbage, but generalizing their staff as “bigots” is ridiculous.
    On the other hand, referring to their writers as “journalists” is also a joke.
    Hateful morons are always going to look somewhere to reinforce their ideas, thus we have the Sun.

    • Jim Slotek

      The Sun’s Bob Elliott just became the first Canadian writer to be elected to the Baseball Hall Of Fame in Cooperstown. He’s a journalist. No joke.

      • http://pulse.yahoo.com/_6DC3QKCVOFK3ETF63TQV44VJYU Slammer

        The Sun needs to do something about the hate spewed on it’s online comments section. I realize cutbacks have eliminated moderating of the forums, but this is where these people are getting the idea the paper is racist from. If other outlets can remove hate speech, so can the Sun. I realize it has absolutely no web strategy at all to speak of, but allowing bigots to spew hate on stories next to ads has to be considered a dangerous game. I like the Sun, and there’s nothing wrong with a conservative approach. But allowing racism in plain sight on your web page is either just sloppy or pandering to the lunatic fringe.

        • Jim Slotek

          I agree

  • http://www.facebook.com/neilf72 Neil Flagg

    What a whiney little narcissistic crud. “I don’t like the Sun…so let’s gett’em. Witch! Witch!” So medieval, so anti-intellectual.

    • Wayne Janes

      Thanks, Neil. Couldn’t agree more.

    • Anonymous

      Coming from a guy that spends his days trolling anti-ford websites and facebook groups, that’s pretty rich.

  • http://www.facebook.com/outhere Billy O’Neill

    I have some concern for the unionized workers who will be affected by an unofficial boycott. I do object to most of the articles and political slant from the Toronto Sun but to move forward immediately in calling for or supporting a boycott puts more good paying unionized workers and their families at risk.

    • http://www.facebook.com/profile.php?id=509194378 Benedict Harris

      They ought to find other work! Go back to school or something maybe? Apply for a government grant!

  • ShawnC

    Wait a minute – Justin disagrees with main-stream Canada but when main-stream Canada disagrees with Justin, he throws a tantrum?

    Grow up boy – there’s a lot more of things you’ll disagree with in this bad old world

  • Baj-63

    I love SUN NEWS. WILL MAKE EVERY EFFORT TO PURCASE WHATEVER THEIR SPONSORS ARE SELLING JUST TO SHUT THE ANTI FREE SPEACH HATING COMMUNISTS UP BECAUSE THAT IS ALL THEY WANT TO SHUT ANTONE UP THAT DOESN’T AGREE WITH THEM.