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A Better Toronto Slogan: The Ones That Almost Made It

201007-tourism-lead.jpg
Original photo by Miles Storey.


When we asked Toronto to come up with a better slogan for itself, Toronto responded.
Now, after almost one-thousand submissions—one fifth of which, incidentally, had the word “world” in them—we’re finally almost ready to reveal the ten finalists, as chosen by our esteemed panel of judges. Those ten finalists, to refresh your memory, have each been turned into mock tourism posters by Torontoist’s Marc Lostracco and our photographers. We’ll be publishing them, one at a time, every weekday for the next two weeks, starting this week. When we’re done that, it’ll be your turn to pick our winner.
But first: the slogans that made it near the top ten, but didn’t quite crack the ceiling.

Toronto: Canada’s downtown.
SUBMITTED BY Michael Keene

A World at Every Corner
SUBMITTED BY Vanessa hunter

Toronto. A great city on a great lake.
SUBMITTED BY David Keldsen

Toronto. Everything but design.
SUBMITTED BY Yakov Karchev

World Class, Local Flavour
SUBMITTED BY Patricia Mikula

Toronto Becomes You
SUBMITTED BY Brian MacLean

Toronto: World. Class. City.
SUBMITTED BY Joyce Grant

Give me some TO
SUBMITTED BY Shilpa Raikar

Toronto: extremely reasonable
SUBMITTED BY Chris Evans

Turn onto Toronto.
SUBMITTED BY Catherine Morana

Here’s T.O. you.
SUBMITTED BY Tony Mountford

Do you want TO?
SUBMITTED BY Ben Elling

Our Tap Water is Better Than Your Tap Water
SUBMITTED BY Laurel Berkowitz

Toronto (“tronno”) n., where worlds meet
SUBMITTED BY Sheryll Zagnoev

Toronto: As you are.
SUBMITTED BY Melissa Agostino

Toronto: Don’t choke on the awesome.
SUBMITTED BY Jake Keating

Toronto: The World Lives Here
SUBMITTED BY Suzanne Woodley

Don’t want to miss the ten finalists, the posters we made for them, and your chance to vote on the winner? Then don’t miss Torontoist: follow us on Twitter, add yourself as a fan of ours on Facebook, or just keep your eyes on our homepage.

Comments

  • http://undefined rek

    Nit: those are foot/inch marks, not apostrophes/quotation marks.
    *head asplode*

  • http://undefined JustLisa

    Some of those are really good.

  • http://undefined meresie

    Excellent – my submission of “best city evaaaaaar,” still has a shot.

  • http://undefined JustLisa

    right

  • http://undefined CanadianSkeezix

    “Toronto: extremely reasonable”
    That’s wonderful. Right up there with “As Canadian as possible, under the circumstances.”

  • rek

    Is it too late to submit “Toronto – if that’s OK with you”?

  • http://undefined elliot

    Soon-
    “We apologize for our mayor”

  • http://undefined Stells Bells

    wtf are you talking about?

  • http://undefined Colin

    What do you mean? David Miller’s leaving so there’ll be nothing left to apologize for!
    BTW, “Don’t choke on the awesome” is the clear winner.

  • http://undefined davedave

    Chri st those are all horrible.

  • http://undefined rek

    If you can’t tell, you’re part of the problem.
    *secondary asplosion*

  • http://undefined canrocks

    Toronto: The city below Vaughan.

  • http://undefined thelemur

    Are you saying those are double primes?

  • http://undefined rek

    Yes. Not in the lead graphic, in the submitted slogans. Arial does make a distinction between prime/double prime marks and apostrophe/quote marks.

  • http://undefined ega1

    Toronto: We’re sorry about the roads and the weather, but come anyway, eh?