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A Better Toronto Slogan: Come In, We’re Open

By David Topping

One by one, we’re revealing the finalists for our better Toronto slogan competition, complete with mock tourism posters. Vote for your favourite starting October 6.
ComeInWereOpen_rapids_notag.jpg
NAME: Come In, We’re Open
SUBMITTED BY: Christine Kenyon
PHOTOGRAPHED BY: Marc Lostracco/Torontoist
POSTER DESIGNED BY: Marc Lostracco/Torontoist
JUDGES’ COMMENTS: “Great cities are open cities—open to all people, open economically, open opportunity. Simple and quick and a bit of folksiness. Nice.” “This is like the ‘welcome mat’ of city slogans. My only hesitation regarding this one-liner is that it could, potentially, be applied to just about any other city (or, um, retailer?) on the continent.” “At a glance, it might feel a bit retro, but it’s pulling a lot of weight and it’s such a punchy slogan. The slogan itself is open: you can read it just about any way you want to.”

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  • http://www.joshuahind.wordpress.com Josh Hind

    That’s good. Too bad we’d have to change it during a Ford mayoralty to keep them immigrants out…
    “GO AWAY, WE’RE CLOSED! (Especially you foreigners!)”

  • http://undefined The Explosively Talented Christopher Bird

    Pleasant, but kind of generic.

  • http://bit.ly/accozzaglia accozzaglia

    *groan*
    Think of this as a Kim Pine pantomime gunshot to the head response.

  • http://undefined The Junkyard Triangle

    I could see this really working with a series of different background images and different text colour (say, hot pink with a festival picture) highlighting different aspects of Toronto. It would look good as a transit shelter/subway campaign in another city, or over several magazine pages.

  • http://undefined EricSmith

    “ROB FORD’S TORONTO: Buy somethin’ or get out!”

  • http://bit.ly/accozzaglia accozzaglia

    The more obvious question is when Toronto was last closed: was it in the Orange Order days? Was it when blue laws were stiffer? Was it when supremacist punks from Kew Beach went over to Bloor and Christie and pissed off a bunch of Jewish baseball players and their fans?
    So when exactly were we last “closed”? Were we recently sister cities with Pyongyang, Novosibirsk, Yangon, and Havana?
    “Come in, we’re open” is reminiscent of the old “TO Live With” campaign, which could have applied to: “TO Live With Reckless Beck Cabs,” “TO Live With The Leafs,” “TO Live With Mt. Pleasant Teenage Racing,” and the simple “TO Live With Drama.”
    Now we’ll have, “Come in, we’re open to running over bike couriers,” “Come in, we’re open to installing closed mayors,” and “Come in, we’re open to waterfront condos.”
    If this slogan was meant as a positive response to the G20 (a nasty blip, but just a blip) or to SARS (which is starting to be a long time ago), it misses ever so slightly.

  • http://undefined davedave

    This is garbage.