By Marc Lostracco

Things kick into gear today for Fashion Week, but we think that Toronto sometimes gets an unfair rap when it comes to fashion and style—that’s why Torontoist is pleased to announce the launch of our brand-new sister site, The Style Notebook.
The Style Notebook will be covering all matters of style, with a focus not only on Toronto, but on people, places, and things from around the world. Editor-in-chief Laura deCarufel brings her unique eye and exceptional expertise to The Style Notebook, along with a stylish staff of writers, photographers, and illustrators. DeCarufel was most recently the senior editor of ELLE Canada (she is still a contributing editor), and has worked at FASHION and The Look.
Launching the site simultaneously to the start of Fashion Week 2010 was no coincidence—The Style Notebook will be providing extensive coverage of Fashion Week events: interviewing key players, keeping tabs on who’s socializing where, and presenting photos from our favourite collections.
If you are interested in contributing to The Style Notebook, contact Laura at editor@thestylenotebook.com. Of course, you can stay updated via Twitter and Facebook, and subscribe to our RSS feed, too.
So—mind the rough edge or two that comes with launching a new publication, and we hope The Style Notebook becomes a valuable part of your daily reading. Torontoist and Books@Torontoist welcome Laura deCarufel and her contributors to our family.