Disgruntled Star Editor Takes Constructive Revenge
Drop Fees, End Poverty! And Also Do All These Other Things!
Kensington Market's Business, Soon to be Improved
Stacks of Tracks (in the Stacks)
Live Green Toronto's Bright Idea
Near Bloor and Church—actually the Yellow Pages getting cute while begging us to stop using that crazy Google thing.
Photo by Patrick Metzger.
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I wonder if they dented the van, or picked it because it was dented... Now & Then on Queen East has one sticking out of the wall by the door.
It's a pretty clever campaign, but throwing darts at things also means randomness, not precision.
ya there's another one on the patio at the Black Bull on Queen West - crunching a table.
Too little too late for the Yellow Pages - I put mine straight in the blue bin when it arrived on my doorstep last week. I haven't used one in three years.
isn't it cute how Yellow Pages is trying to stay relevent?
Mine's still sitting in the lobby downstairs.
This campaign reminds me of one with arrows that Strongbow cider used in England. Neither were particularly appropriate given the product.
I think this is all very relevant and a smart campaign.
t_rex mentioned randomness, however the idea behind darts is to hit the bull's eye...which I think is fairly clear.
Many of you mentioned how you immediately recycle or haven't touched the yellow pages book sitting at your door step. I do the exact same thing... I laugh with my roomates when we get them and say that we have enough door stops.
This campaign however is not focusing on that book but the online 'find engine' that they have. So think less book and more online.
Either way here are a couple more snaps and another post about it:
Jane Sample
Photo 1
Photo 2
Photo 3
And just incase the links don't work:
http://dearjanesample.wordpress.com/2008/06/25/who-wouldnt-notice-a-gigantic-yellow-dart/
This is a rather blatant copy of an ad campaign in the US for Capital One Bank. See this commercial:
http://snurl.com/2q086
>online 'find engine' that they have
Thanks but Google seems to work as a much superior 'find engine' and you don't have to pay to be in the result set, you just need to exist.
They are following the 'old' search engine business model. Didn't work then (well only till Google popped up), won't work now.
I really hope they picked a dented one rather than wrecking a working one.
Russ - I used the word 'also' because the bullseye is an obvious connotation; the bullseye is missing from the campaign though. A slight change to the text (Plumber Found versus The Right Plumber Found, that sort of thing) could have bypassed the issue entirely.