June 11, 2008
Apple Pie
Journalists are no strangers to being sent odd things in the mail to get them excited about new products. For the most part, writers are paid such a pitifully small amount that we’ll take whatever freebies come our way. Free CD? Awesome! Free food? Hells yeah, we’ll go to your restaurant.
But Sun Media's technology writer Steve Tilley was less than impressed to receive a pie from Rogers this week to announce the arrival of the iPhone in Canada. (Get it? Apple (p)i(e)phone. Apple iPhone! No? Nevermind.) Because of the pie's transit time, Rogers' advertising gimmick meant the press release didn't arrive at the Sun offices until the day after Apple made the announcement.
What kind of a person, we couldn't help but ask, gripes about free pie, even if it does come with a side of day-old press release? Then again, we wouldn’t eat a pie that came from Rogers either. Apple, Rogers, take note: when the iPhone actually launches this side of the border, we at Torontoist would much prefer a free iPhone with our press release.
Photo courtesy of Steve Tilley.
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That pie looks ... rancid, for lack of a better word.
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Only Rogers could screw up pie and the delivery thereof.
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Those responsible have been sacked.
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Tilley (or Torontoist) should do a story about how Rogers is (probably unwittingly) distributing wireless routers, made by SMC, with Spyware pre-installed.
The Spyware hijacks Google searches and redirects your browser to Wsearch.net or generates 503 error messages. It makes it appear that Google has been hacked.
It's been driving me (and no doubt others) nuts for about 2 months, but these kind web nerds figured it out: http://forums.mozillazine.org/viewtopic.php?p=3394678&sid=87c53e4559f85928f52d80b750105929
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Did they packet-shape and throttled down the apple content in that pie? That's the only way to know for sure that this was an official Rogers delivery.
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It was indeed a delicious pie, but I found it completely unnecssary for Rogers to send my newsroom an Apple pie. FWIW, they said they were just having fun with the whole thing.
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to me, free food = good food.
unless it's poisonous.
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It is always necessary for a newsroom to receive a pie.
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i've only got the photo to go by, but the pie looks pretty gross. the presentation is terrible ... a folded release taped to the top of the cardboard box? and it arrived late? for an apple iphone, this release is especially and incredibly off brand.