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news

Vintage Toronto Ads: The Hotel Toronto Deserves

By Jamie Bradburn

2007_08_09hyatt.jpg
All the city deserves is another high-end hotel?
Continuing Torontoist’s periodic look at downtown’s early 1970s hotel boom, it’s time to turn north to Yorkville. During the latter half of the previous decade, developments such as the Hyatt Regency and Hazelton Lanes, along with a growing number of high-end boutiques, began to erase the neighbourhood’s image as the home of coffeehouses and bohemians. One might not have been able to catch as many musical acts in the neighbourhood as before, but visiting businessmen were probably more dazzled by the spectacular meeting rooms and other thoughtful extras.
Hyatt eventually turned its attention across Avenue with the Park Hyatt, with the Regency becoming the Four Seasons.
Source: Time, April 24, 1972

Comments

  • guest

    Just prior to the hotel’s erection, the corner was home to a trailer that housed a VD clinic.

  • guest

    It should be noted that there were many years between the Hyatt Regency becoming a Four Seasons and the Park Plaza across the street becoming the Park Hyatt. The events were not related.

  • Robert Lubinski

    Also intriguing is the section off to the side with the address, phone number and TELEX number! When was the last time anyone got a Telex message? The last time I heard of any place still having a Telex machine was back in 1992, and it was probably gathering dust by then. One of those lost early forms of electronic communication, done in by the advent of widely-available fax machines.
    Also note the pre-postal code zone of Toronto 180. This must have been just before postal codes were put into effect.

  • Marc Lostracco

    I remember seeing my first fax machine during a summer job in my teens and I was just amazed…and that was back in the days of painfully slow transmissions and rolls of unbroken thermal paper. Letterheads also listed them as “facsimile” or “telefax” numbers, and I remember having to call clients to see if they had an office fax machine yet (most didn’t).
    I don’t think I’ve even sent a fax for years, so it won’t be long until we’re laughing at that dinosaur technology.
    It’s also funny how the Hyatt Regency was a “superb setting for today’s businessman.”

  • Patrick Metzger

    Later in the 70′s it would have been a “superb setting for today’s businessman and businessfox.”