July 25, 2007
WEMF Rocks Welland All Weekend Long

Sunburned, gaunt and greviously underslept, the average Torontonian party-goer is in rough shape this week after the World Electronic Music Festival, or WEMF 2007 this past weekend. To nobody's surprise, WEMF isn't dead, international trance DJ Ryan "OS/2" Kruger isn't retiring and the image of thousands of ravers from the city camping in an Ontario field for three days is seemingly burned into Toronto's collective tube. It is estimated that over 5,500 people, mostly from the GTA and upstate New York, attended the three-day festival at the Niagara Regional Exhibition in Welland, ON.
This year's event, organized by Destiny, Goodfellaz and Projek, promised a return to an all-dance format as last year's Cutting Edge stage becomes this year's Cutting Edge Music Festival in Grand Bend, Ontario next weekend. WEMF headliners included one guy from Pendulum, Mix Master Mike of the Beastie Boys, MSTRKRFT, Mark EG, Hatiras, Brisk, UFO, Jen Mas, Brak and AC Slater split up among three main stages. There were also a number of smaller, renegade soundsystems, set up by generator-toting beat junkies from around the continent.
The grassy location of this year's WEMF was a massive improvement over last year's dusty campground in distant Tweed, and it would be a surprise if it wasn't used for the festival's fourteenth year in 2008: local response from the Welland community of 50,000 was surprisingly positive, in stark contrast to places like Orangeville whose residents spent WEMF's weekend there constantly calling the police. The short drive from Toronto and one's ability to get real food in town are also major bonuses. Allan Benner, a writer for the Welland Tribune, makes WEMF sound like a church picnic in his several candy-coated, feel-good articles about the festival. It seems like the estimated $1 million injection into the local economy was well-received by a town that has seen several industries closing local employment centres, and Welland's mayor, Damian Goulbourne, expressed interest in creating a "niche for culture in Welland," which may result in the construction of a major concert hall for future music festivals.
The event was not without its hiccups, such as an advertised-but-disappointing early music shutdown on Friday night, a building whose aluminum walls sounded positively awful from outside when rattling with the heavy bass of the hardcore stage, a handful of broken promises, and the usual cracked-out, sketchy things people do when they've been awake for three days on an alphabet of substances, but judging by the positive reviews on websites like TorontoJungle, Purerave and TorontoRaves, Toronto's restless dance music community is already starting to think about WEMF 2008.
Panoramas by PhatRaver.



As my friend put it, it sounded as if licenses were being pressed all weekend in the happy hardcore room. I almost feel like moving it outside would have been a far better idea, and that the sound would have been more bearable, even perhaps to our junglist friends.
I peed on the top top left of the bleachers.
hooray for wemf!
i'm surprised at the newspaper's reaction to the festival, though.
There were definitely colourful festival-goers running in and out of town all weekend (occasionally setting off fireworks), but i suppose a lot of locals were at the festival...
maybe they didn't notice :P
toronto pwns welland.
It was a church picnic, wasn't it? I suppose it depends on your religion.
We had a few people who would rather not see WEMF return - but only a few. Throughout the entire weekend only 18 people phoned the police to complain.
I think the majority of Wellanders figure they can put up with a weekend of music they don't understand, considering all the money it brought in.
Allan
ok...nobody in welland knew about it until about a week prior to the event, and even then, they didn't get it...and, even AFTER it, they didn't get it...of course, the city and the organizers of WEMF clinched the deal way back in Feb...or even Jan? no matter! there were other events in welland that weekend...WEMF sorta "slipped thru", but its all good. pretty much everyone was happy with the outcome. bring it back, anytime. personally, i thought the corrugated metal building vibration was pretty cool.