July 6, 2007
Signing Out Of St. George

Like many Torontonians, we love the TTC but we're often boggled by the way it's run when it comes to human elements, like their hideous website and merchandise offerings. We are not only distressed at the removal of the Walk Left/Stand Right signs, but also noticed the Please Do Not Block Doorway stickers are no longer in the classic TTC typeface (based on Gill Sans), but a boring and generic sans serif instead.
Accessibility expert Joe Clark is alarmed at the TTC's current renovation plans, which will not only destroy an important part of sign history, but substitute it with what he says an inferior and untested system. This reverses a pilot project that the TTC implemented in the early 1990s at St. George station, which was revamped to display an entirely new sign concept by designer Paul Arthur but was too expensive to implement system-wide. The remaining vestiges of Arthur's innovative system are to be removed and replaced this summer, and Joe Clark feels that these signs are preservable artifacts. So far, he says that the TTC have ignored his concerns, though he claims that there may be "adequate" good news on the horizon.
Toronto-based Arthur, who died in 2001, was a well-known designer of directional wayfinding, and has even been credited with coining the term "signage." The signs at St. George show a shield-like emblem that would be exlusive to that particular station, and which would also include directional colours (yellow and green) to indicate which line is served by the station. In the case of St. George, the station served both lines, and therefore employed both colours. A red "T" inside a shield would indicate access to surface transit, and large N-E-S-W icons would be highly visible to show the direction traveled.
Clark isn't saying that the stations aren't in need of some serious renovation—any transit rider knows how decrepit some wall and ceiling panels are—but he laments the apparently imminent destruction of both Arthur's signage and some original panels from Eglinton station that are slated for removal to make more room on the platform.
The format that the TTC will roll-out for the renovations is the standard used on the Sheppard subway line, which is a white-on-black Helvetica very similar to New York's signage, which was revealed in 1974 by modernist designer Massimo Vignelli. The TTC panel that assembled the current sign standard allegedly consisted of non-experts and was done with little consultation, and Clark says that sans serif fonts like the TTC is using are not appropriate for wayfinding signage as they are not easily and immediately discernible for those with impaired vision or on quick glance (which is why highway sign fonts are designed with very specific ascenders, descenders and spacing).
Though we don't particularly dislike the Sheppard Line's design scheme, it's clear that the TTC is better at fixing track than appealing to its human ridership, or implementing an effective consistent graphic design throughout the system. Most of what makes people adore each station (and buy buttons to celebrate them) are vestiges left over from the 1950s—the strange tile shapes, stainless steel ticket kiosks, and that fantastic art deco typeface. We like the newer stations too, but the TTC shouldn't forget why they're often adored, albeit in spite of themselves.
Photos by Joe Clark.


Their own transit ads aren't much better as regards to graphic design. Perhaps the same team is handling the new TTC signs.... and if so.. something must be done!
I was so fascinated by those in-house ads for the recycle and garbage bins (before they removed them from the platforms). They had these juvenile cartoons of the bins, which I guess is supposed to make it look user-friendly, but they were so poorly-drawn and one of the worst Adobe Illustrator jobs I've seen for allegedly paid work. Brutal...and they were prominently placed throughout the system for years. Those flying buses one was a bit better technically, but still atrocious.
And the fonts! Note to TTC design team: if the font came with your computer, don't use it. Impact, Zapf Chancery and Comic Sans are not appropriate for official materials EVAR!
I know Toronto is often compared to NYC, but as a New Yorker, I shudder to think that any city would be imitating our subway system, which is running at this point on spit, old chewing gum, and a prayer. I loved Toronto's subway from the moment I stepped onto it precisely because it was such a change from the black holes I travel through daily. I hope the TTC reconsiders before it made the mistake of the MTA in destroying all that beautiful signage.
The signs aren't historically significant. Nobody has fond memories of seeing the St George pylon for the first time, and these signs need to do their job above and beyond all other considerations. A confusing mishmash of icons and typefaces is not something to cling to.
Rek, I disagree. As St. George is my former station, I will personally miss the signs and I always appreciated their distinctiveness.
If random traffic lights across the city had their red and green bulbs switched, we'd want them fixed. If all the stop signs along Bloor were too small, we'd want them replaced.
By all means if you can muster up the dough to save some of these signs in storage or a museum somewhere go right ahead, but we are talking about informational signs that span the city. If they can be harmonized and improved upon, and it's something the TTC is actually prepared to do, it should be done.
Toronto's subway system is so bland and sterile. The 1960's bathroom tile aesthetic is just awful.
What happened to plans for an extreme makeover of Museum, Osgoode and St Patrick stations??
See: http://transit.toronto.on.ca/archives/weblog/2005/11/30-ttc_consid.shtml
Why can't we have a subway system that is beautiful to look at? New York's system while old and dirty, is beautiful and very interesting with great artwork everywhere.
I'd much rather have old, beautiful and interesting (New York) than bland, sterile, ugly and boring (Toronto).
Toronto needs to have more culture as part of the subway system. There needs to be more art on the walls.
And the TTC should strike a deal with a Canadian bookseller (Indigo perhaps?) to have stands set up daily in main stations such as Union, St. George, and Yonge & Bloor where booksellers could sell the latest international best selling novels and as well as Canadian authors.
That way people could buy a book on the way to or from work. It would encourage reading, it would support authors, it would provide a service to TTC patrons, and the TTC would get some money from the booksellers for renting the space to them.
A win-win-win-win situation!
This is done in many European cities. Why can't Toronto adopt good ideas like this???
The TTCs 1960's aesthetic always seemed a bit cheesy to me too but it is distinctive.
Really I would hesitate to change it - some of that old tile work is starting to seem kind of groovy to my eye. A lot of it looks 40/50 years old. If it can survive another decade or two its going to be kinda historic.
My fear is they will put some mediocre reno in there that is going to look nice for a few years then date badly.
I know they are talking about renovating, I don't know if they plan an 'extreme makeover' or if they just want to tidy up a bit.
I think of Miami where in the 1970's the art deco buildings along the beach was seen as nothing special - now it is the identity of the whole city.
The St George pylon is actually significant. While it's a footnote in the history of TTC design and largely invisible to most riders, as an example of Paul Arthur's later work it shouldn't just be discarded. I don't know if I can paste links on a guest login, but head over to ccca.ca and search on him. He's credited with, among other things, pioneering the use of the pictographic signage that is now almost universal. At the least, it should be turned over to a public institution for safekeeping. Removing it makes sense as its concept was never implemented, but the TTC would be really blinkered if it junked it entirely.