Before Mad Men made the ’60s ad industry look sexy, misogynistic, and rife with alcoholism, there was Lover Come Back. A 1961 film featuring Rock Hudson and Doris Day, it sees two ad agency representatives compete for a prestigious account, using very different tactics. The Revue Cinema presents a screening of this classic, followed by a discussion with industry veteran Terry O’Reilly on how the ad business is portrayed (and sometimes misrepresented) by screenwriters.

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