Winning is nice.
As it turns out, the secret to getting Toronto Blue Jays fans out to the ballpark is to win games.
For the first time in 13 years, the evil New York Yankees will unlikely lead baseball’s American League in attendance—if trends continue, TSN’s BarDown reports it will be the Toronto Blue Jays.
There are some factors that provide greater context here. For instance, the Jays have significantly lower ticket prices—they’re at the league average, whereas the Yankees are over 40 per cent more than the league average. And the Yankees are a middling .500 team that just dumped some veterans for prospects, so their attendance likely won’t turn around this season. The Jays, on the other hand, are one game behind the Baltimore Orioles for the lead in the American League East, and they’re coming off a season where the team went to the American League Championship Series. It was pretty fun.
It’s a positive sign compared to 10 years ago, when the stadium we all call SkyDome would regularly be two-thirds empty, excitement was hard to find, and the Jays couldn’t climb out of third place.
It also recalls a bygone era when the ballpark on Blue Jays Way was the place to be. When SkyDome opened and the Jays had pennant and World Series runs in the early 1990s, the club regularly set baseball attendance records. Of course, those were winning teams too. When the losing set in, fans lost interest.
There are other factors too—the Blue Jays have invested in upgrades to the stadium and have paid more attention to the fan experience (#OurMoment).
Mostly, though, it’s about winning.
By the way, Rogers, José Bautista and Edwin Encarnacion are free agents this off-season, and you should probably sign at least one of them. Want us to come back for more?