Because line-ups suck.
The world of internet-enabled devices has revolutionized how we experience everyday tasks. You can pre-order your specialty Starbucks drink from a mobile app. You can load your Presto pass on any internet browser (although that has its hiccups). Heck, you can even hitch a ride with a stranger in an Uber ordered straight from your phone.
And now, a mobile-ready way to purchase your ferry tickets to the Toronto Islands is here, albeit slightly late in the grand scheme of things.
Starting tomorrow, Torontonians looking to hit the island beaches can purchase their ferry tickets directly from the Ritual app, pay with a credit or debit card, and display the tickets on their device without printing. While perhaps revolutionary for the City, this method has been used in most other sectors, include with boarding passes at Toronto’s Pearson Airport and at several Toronto concert venues.
Ritual, an app used to purchase and have food or coffee delivered directly to its users in the city, has been available in Toronto since January 2015.
Mayor John Tory says the new technology will reduce line-ups at the Jack Layton Ferry Terminal. “We want to increase the number of people who buy online because this is going to…improve the experience of going to the island on the ferry and improve the flow of people on to the ferry,” he told media during a press conference today.
Tickets for the ferry can also be purchased in advance online, though only about 25 per cent of riders take advantage of this. Meanwhile, 1.5 million passengers took the ferry in 2015, and that number is expected to increase this year.
There’s no guarantee, however, that the app will completely reduce clustering at the terminal, as several Torontonians continue to flock to the area to catch Pokémon.