Vintage Toronto Ads: Opening City Hall, 1965

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Vintage Toronto Ads: Opening City Hall, 1965

How advertisers marked the debut of our civic landmark 50 years ago.

When a major landmark opens, everyone (apart from skinflints complaining about cost) wants to join the party. It’s an opportunity to mark a major addition to your city, display optimism for the future, or find any means to hitch your wagon to the hoopla. Advertising in this vein ranges from simple congratulations to using the event as a springboard to brag about your latest milestone.

The opening of new City Hall in September 1965 was no different. The ads in our gallery mix historical perspectives, media coverage, building sketches, and corporations eager to embrace the future our new civic space symbolized.

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