Poll Position: Surprising to No One, the People Want Their Grocery Store Beer and Wine
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Poll Position: Surprising to No One, the People Want Their Grocery Store Beer and Wine

But wine buyers are still most likely to buy from LCBO, the poll finds.

“Are Ontario adults on-board with buying beer and wine in grocery stores?”

Yes: 64% 

No: 30% 

No Opinion: 6% 

Poll taken: March 26, 2015
Sample size: 881 
Methodology: Interactive voice response telephone survey 
Margin of Error: ±3.45%, 19 times out of 20
Conducted by: [Forum Research ]

Notes: According to a new poll, a whopping two-thirds approve a plan to sell beer and wine in grocery stores. The people most likely to back the proposal were, maybe logically, younger poll respondents (77 per cent), Toronto dwellers (70 per cent), Liberal voters (71 per cent), fans of Premier Kathleen Wynne (74 per cent), and individuals most likely to quaff their beer and wine in the comfort of their own quiet and peaceful homes (75 per cent).

Interestingly, there was some disparity in response depending on alcohol type. Wine buyers reported being more likely to stick to the LCBO for their chiantis and chardonnays (41 per cent), while beer aficionados reported a preference for grocery store suds-shopping (31 per cent) over Beer Store pickups (20 per cent) or hitting the LCBO (18 per cent). Also notable (maybe) is that almost nobody likes the Wine Rack—at 10 per cent approval, respondents are all but openly admitting that they only sometimes shop there because it’s open late.

Forum research president Dr. Lorne Bozinoff says, “This idea is definitely a starter, and it is liked across the board.”


Understanding Political Polls