4 Comments November 12, 2014 at 4:00 pm

Extra, Extra: Kensington Mainstay Closing, Live-Tweeted Cancer Surgery, and Digital Ads for Transit Shelters

Every weekday’s end, we collect just about everything you ought to care about or ought not to miss.

Zimmerman’s Discount—located on Augusta Avenue in Kensington Market—has been a fixture in the neighbourhood for decades, but by New Year’s, it will have closed up shop permanently. It won’t, though, be replaced by a condo building or very small Walmart—word is, it’ll be turning into a collectively run organic supermarket.

In February, Sunnybrook Hospital live-tweeted a heart surgery—today, it live-tweeted a colon cancer surgery. The laparoscopic right hemicolectomy is now complete, and the 70-year-old patient is now in recovery, but you can check out @Sunnybrook to recap the procedure and to review some Q&As about cancer, colons, and wound retractors.
Who among us does not feel that our urban landscape is lacking in ads and could really use more ads—especially of the digital variety? Astral certainly thinks our transit shelters could do with some dynamic, consumer-oriented gussying up: it will be installing “digital faces“ in 40 different transit shelters by December. “Equipped with 84-inch LCD screens,” BellMedia’s blog explains, “Toronto’s transit shelters will be the first digital network in Canada to offer advertisers the option to display their campaigns in brilliant 4K HD.” The new product will enable Astral Out-of-Home to “solidify its leading position in the digital advertising market” and will doubtless also solidify the reputation of the digital advertising market as one that does things like install brilliant 4K HD distractions by the side of the road.