A Glimpse Into the Future of Food at BMO Field
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A Glimpse Into the Future of Food at BMO Field

We Instagrammed TFC's new in-stadium menu so you never have to.

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20130328 TFC 2013 BMO Field Menu 013 2 Photo by Corbin Smith

At a media event at BMO Field this morning, the Toronto Football Club unveiled a new menu of food items that fans will be able to buy during games in 2013. They’re a continuation of the stadium’s history of unusual, diverse culinary offerings.

Now, we’re not here to tell you that the food tastes good. Of course the food tastes good. Air Canada Centre executive chef Chris Zielinski used findings from actual research into fan preferences—in essence, “more spicy”—and developed a menu that is all delicious and equal parts avant-garde, traditional, and functional. Plus, would anyone ever hold a media preview to drum up publicity for a bunch of mediocre dishes? No way.

Anyway, how fans are going to react to the food isn’t what we’re interested in. What’s really important here is how the fans will interact with the food. It’s not simply a matter of gratuitous calorie consumption, but a question of the enduring cultural impact that will remain long after the undoubtedly ephemeral encounter between the individual and the cuisine. When we pick up a hot dog covered in butter chicken, or three different types of tacos, or double-smoked and maple-syrup-dipped bacon on a stick, will we be compelled to document our experience for posterity? And if so, what will we say and how will we say it?

This morning we took on the difficult challenge of looking into the future to answer some of these difficult questions. By channeling the TFC fans of 2013, we have produced what we believe to be a look into the near future of human/culinary relationships.

In other words, here are Instagram pictures of all the new food. Because being photographed, filtered, and shared on Twitter is the inevitable fate of all ridiculous stadium cuisine, anyhow.

Any resemblances to real-life people (past, present, or future) are purely coincidental. [Ed. note: Actually, the guy in some of the pictures is Corbin Smith, our photo editor, who also did the Instagramming.]

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