How to sell Scotch a century ago: hire a pitchman with Cheshire Cat grin to hide in a dark room. (The disembodied head and mutton chops flying out like long whiskers only add to the feline effect.) While it’s conceivable that this man might have charmed Scotch drinkers into investing in a bottle of Black … Continue reading Vintage Toronto Ads: Scared Stiff by Scotch