Vintage Toronto Ads: Who is Canada's Most Quoted Newspaper?
Torontoist has been acquired by Daily Hive Toronto - Your City. Now. Click here to learn more.

Torontoist

culture

Vintage Toronto Ads: Who is Canada’s Most Quoted Newspaper?

Hint: it's the one that no longer exists.

Source: the Telegram, August 4, 1962.

In the three-way battle for Toronto’s daily newspaper readers during the early 1960s, any minor advantage turned into a selling point. For the Telegram, digging up stats on how often it was quoted proved a matter of pride, especially when compared to its ideological opposite, the Star. The Telegram’s quote tally may have been aided its growing roster of editorial columnists—some of whom, like Douglas Fisher and Lubor Zink, would be associated with the paper and its stepchild, the Sun, for decades.

Not that being quotable helped the top two papers on this list. We ask you to observe a moment of silence for the Telegram (died 1971) and the Ottawa Journal (died 1980), as well as the Montreal Star (died 1979).

Comments