Moosehead Journey: Introduction
This summer Moosehead Breweries, Canada’s oldest and largest independent brewery, is embarking on a cross-country tour to raise a beer to all things made well. The tour will connect a documentary film crew with North Americans who share the Moosehead passion and ethos for creating quality, well-made products. By sitting down over a beer and talking with these craftspeople, Moosehead will showcase why they create and produce the best of the best, no matter what they choose to do – from food to sports to fashion to outdoor life to music.
The Moosehead journey is being documented live at http://www.facebook.com/moosehead while a series of mini-documentaries will be released over the course of the summer. There is also going to be a contest where people can win some of the goods they see being made.
“Canadians love their beer, but they also have a strong appreciation for locally made products,” says Katie Kennedy, Director of Marketing for Moosehead Breweries. “This journey is Moosehead’s way to hit the road and celebrate the people who share our passion, our independent drive and our appreciation for all things made well.”