Vintage Toronto Ads: He'll Huff, and He'll Puff
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Vintage Toronto Ads: He’ll Huff, and He’ll Puff

But the Big Bad Wolf doesn't need to blow this house down.

Source: Maclean's, February 2, 1987.

Like many classic fairy tales, the saga of the Three Little Pigs has been interpreted in numerous ways. There’s the Walt Disney version, which popularized the question “who’s afraid of the Big Bad Wolf?” In the Looney Tunes universe, the pigs were a cool jazz trio pestered by a wolf from Squaresville. Last week, the Guardian newspaper provided a modern media spin on the tale.

Amid those visions comes today’s ad, brought to you to by the Ontario Concrete Block Association. In this version, the Big Bad Wolf appears well acquainted with the fine arts of arson and home invasion. Sure, the pigs are feeling secure in their solidly-built concrete domicile, but let’s hope that glass is shatter resistant.