At its meeting last night, the Toronto Public Library board approved a plan to hire a contractor to sell advertising on the backs of due-date slips. TPL will also hire a consultant to look for other in-library advertising opportunities that, in the words of library staff, will “maximize revenue and minimize impacts to the delivery of core library services.” The only votes against the plan came from the two left-leaning councillors who sit on the board: Sarah Doucette (Ward 13, Parkdale-High Park) and Janet Davis (Ward 31, Beaches-East York). A motion by Davis, which would have delayed a decision on the matter until the public could be consulted, was defeated.
Staff hope to implement the changes at some point before the end of the year. We’ll see what ends up happening. But remember: we told them it wouldn’t work that well.