The New Look of the Blue Jays
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The New Look of the Blue Jays

Going back to the future for the team's 2012 look.

The new Blue Jays logo, courtesy {a href=""}{/a}

“The blue is back in Blue Jays.”

So declared team president Paul Beeston as the Blue Jays officially unveiled their logo and uniforms for the 2012 season at a noon press conference, confirming rumours we reported two months ago. The new look revives several classic team designs: the original-style bird, split lettering, a red maple leaf, and uniforms that hark back to the World Champion teams of the early 1990s.

A screen capture from today's press conference featuring Jose Bautista modelling the home uniform, Adam Lind showing off the road uniform, and Ricky Romero introducing the alternate home uniform.

According to Beeston, the revamp has been in the works for the past two years. The result is “a mark that reflects our past and takes us into the future.” Members of the 2012 Blue Jays squad modelled the new uniforms, which received generally received positive comments on Rogers Sportsnet’s live feed of the unveiling (typical post: “This is what the Jays should look like.”).

Clothing featuring the new look is launching at the Jays Shop at Sears in the Eaton Centre with an unveiling and autograph session at 5 p.m. this evening.