Vintage Toronto Ads: Have You Tasted This Sensational Soup?
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Vintage Toronto Ads: Have You Tasted This Sensational Soup?

To a wartime man of the house, Lipton's Noodle Soup seemed like a good substitute for the real thing.

Source: Saturday Night, January 17, 1942.

Was it the mounting effects of wartime rationing making this man so excited about Lipton’s Noodle Soup Mix, or the high sodium content of the broth? Comforting as a bowl of reconstituted dry soup mix can be, calling it “rich and natural” is a stretch. But to wartime consumers, the convenience, economy, and versatility were irresistible qualities.

While present-day Knorr Lipton soup no longer touts tasty chicken fat among its enticing attributes, two predictions came true: children enjoy the seemingly bottomless supply of noodles, and the pouches of dehydrated goodies have remained a standby in many Toronto homes for the past 70 years.

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