Vintage Toronto Ads: Bobby Orr's Pizza Weekend
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Vintage Toronto Ads: Bobby Orr’s Pizza Weekend

But the Bruins hockey legend didn't turn out to be the Tim Horton of pizza.

Source: the Don Mills Mirror, October 13, 1971.

If Tim Horton could run a donut shop, why couldn’t Bobby Orr lend his name to a pizzeria?

Orr may have skated into the pizza business to fend off others hoping to utilize his name in the restaurant business. Around the time the first pizzas were delivered in 1970, Orr’s representatives sent lawyers after other restaurateurs hoping to cash in on the Bruins star’s fame, such as two New Hampshire gentlemen who dreamed of opening Bobby Orr’s Eating Place locations throughout the granite state.

Before the first puck dropped for the 1971-72 season, Orr signed a five-year deal with the Bruins that, at $200,000 per season, made him the NHL’s first “million dollar man.” Besides leading the Bruins to a Stanley Cup victory, he picked up the Conn Smythe, Hart, and Norris trophies. We doubt any of that silverware made its way to the pizzerias for a special promotion. (“Buy two pizzas and win a chance to touch Bobby’s latest Norris Trophy!”)

Known as either Bobby Orr Pizzerias, Bobby Orr’s Pizza Restaurants, or Bobby Orr’s Pizza Parlor, the chain planned to expand across Ontario, but the business endured as well as Orr’s infamously bad knees. An Oshawa newspaper ad hinted at the problem, proclaiming, “Bobby Orr wants to make a comeback,” after, as Star columnist Jeremy Brown put it, “a lapse in quality.” As for the former locations listed in today’s ad, the new one in Willowdale is now a salon/spa, the Keele store is currently a Mr. Sub, and the Cabbagetown branch is a real estate office.

Additional material from the December 17, 1970, and May 21, 1971, editions of the Toronto Star.

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