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Vintage Toronto Ads: A Victory Shower
Making your bathroom dreams come true.
Source: Mayfair, March 1944.
We suspect a shining new bathroom with a corner shower was not high on the daydream list for those on the battle lines in World War II—getting home in one piece might have been slightly higher. Still, executives at heating and plumbing equipment manufacturers could sit back and soak up war effort projects until the postwar consumer boom hit. Then they would find customers like this fellow, who was relieved to clean himself with more than just the canteen-sized doses of water he was forced to use in the field. A private shower to him would truly be a “fruit of freedom.”
After several mergers, Standard Sanitary dropped the icky part of its name and, as American Standard, continues to provide products to make anyone’s bathroom dreams come true.