India’s Hindi-language cinema goes by the very inventive name of Bollywood. It’s the biggest film industry in the world, producing more films and raking in more money than any other film centre, including Hollywood. In 2009, 3.6 billion tickets were estimated to have been sold worldwide for Bollywood films, compared with 2.6 billion tickets for Hollywood films; 25 per cent of the overseas box office sales come from North America.