Source: the Telegram, October 12, 1954. For the downtown stretch of Yonge Street, 1954 was a year of grand openings. The major development was the opening of the city’s first subway line in March, which brought in shoppers to sample the strip’s stores. Less significant, but worthy of being heralded with giant ads, was the … Continue reading Vintage Toronto Ads: Remember 239 Yonge Is Bata