This morning, at Dundas West Station, the TTC debuted a new subway information screen.
The new screen, situated just across from the collector’s booth at Dundas West Station, displays information about the various bus and streetcar routes that operate out of the station, as well as route diversions and general station information. TTC Chair Adam Giambrone, speaking to press on the main floor of the station, said that the screen could be overridden in emergencies to display information about major subway disruptions.
TTC stations already have similar LCD panels on platforms, to display next vehicle information and advertising. The signal point of differentiation is that the new screens are visible before riders pass through turnstiles, meaning TTC users can now more easily avail themselves of vital system information before paying a fare.
All of the TTC’s video screens were provided to the City as part of a contract with outdoor advertising company Onestop Media Group. The new screens will begin displaying advertising in 2012, but Giambrone couldn’t say precisely what form the ads would take, or how pervasive they’d be.
Dundas West Station was the first to be equipped with a new screen, but the other sixty-eight stations are scheduled to be getting theirs over the course of the next fourteen months.
Giambrone praised the screen not only for its usefulness to passengers, but also for its visibility to collectors, which he said would make disseminating information to front-line TTC staff more efficient. “Instead of having multiple systems, you have one system up there,” he said.
Photos by Christopher Drost/Torontoist.