A Better Toronto Slogan: The Winners
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A Better Toronto Slogan: The Winners

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Summing a city up in a phrase, we said when our better Toronto slogan competition started, isn’t easy. But hundreds of Torontonians tried, and when our judging panel of city thinkers was tasked with narrowing the submissions down, they had more than a thousand Toronto slogans to choose from. Those thousand somehow became ten finalists—some great ones just barely missed making it—and then the public took their turn.
Now, the results are in. In the order that several thousand votes put them, and accompanied by the fake posters we made for them, these are the best new Toronto slogans:

GRAND PRIZE WINNER

1 “Fall in XO with TO”
34.32% SUBMITTED BY SARAH BOBAS
FallInXOWithTO_notext2.jpg

RUNNERS-UP

2 “Toronto. Forever Yonge.”
12.82% SUBMITTED BY DAVID DEL GRANDE
Forever-Yonge-small2.jpg

3 “Toronto Speaks Your Language”
12.34% SUBMITTED BY MARY ROUFAIL
SpeaksYourLanguage.jpg

HONOURABLE MENTIONS

4 “Visit Toronto. See the World.”
11.49% SUBMITTED BY TODD AIKEN
VisitTorontoSeeTheWorld.jpg

5 “Toronto: The World in One City”
11.25% SUBMITTED BY JIM VAN MEGGELEN
World-In-One-City2_640.jpg

6 “Toronto the Good”
6.88% SUBMITTED BY EMILY FAN
TorontoTheGood.jpg

7 “Toronto: A World of Neighbourhoods”
5.62% SUBMITTED BY MELISSA AGOSTINO
WorldOfNeighbourhoods2.jpg

8 “A World of Difference”
2.15% SUBMITTED BY DONNA BLAIS
A World of Difference

9 “Come In, We’re Open”
1.91% SUBMITTED BY CHRISTINE KENYON
ComeInWereOpen_rapids_notag.jpg

10 “Toronto: Nations United”
1.23% SUBMITTED BY MEL MARIAMPILLAI
Nations United

What the winners get: There are prizes, in addition to just bragging rights. The grand prize winner gets one night at the Gladstone, in one of their Classic Designed Artist Rooms; a gift certificate to Quinn’s Steakhouse & Irish Bar; and a copy of Caitlin Cronenberg‘s naked-people-photo-book POSER. The winner and each of the two runners-up get a copy of the poster we designed for them, thanks to Posterjack; tickets to the Art Gallery of Ontario, Second City, the Royal Ontario Museum, the Toronto Underground Cinema; an Arts&Crafts prize pack; and subscriptions to Broken Pencil, Spacing, and This Magazine.

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