A Better Toronto Slogan: The Winners

By David Topping

Summing a city up in a phrase, we said when our better Toronto slogan competition started, isn’t easy. But hundreds of Torontonians tried, and when our judging panel of city thinkers was tasked with narrowing the submissions down, they had more than a thousand Toronto slogans to choose from. Those thousand somehow became ten finalists—some great ones just barely missed making it—and then the public took their turn.
Now, the results are in. In the order that several thousand votes put them, and accompanied by the fake posters we made for them, these are the best new Toronto slogans:

1 “Fall in XO with TO”
34.32% SUBMITTED BY SARAH BOBAS

2 “Toronto. Forever Yonge.”
12.82% SUBMITTED BY DAVID DEL GRANDE

3 “Toronto Speaks Your Language”
12.34% SUBMITTED BY MARY ROUFAIL

4 “Visit Toronto. See the World.”
11.49% SUBMITTED BY TODD AIKEN

5 “Toronto: The World in One City”
11.25% SUBMITTED BY JIM VAN MEGGELEN

6 “Toronto the Good”
6.88% SUBMITTED BY EMILY FAN

7 “Toronto: A World of Neighbourhoods”
5.62% SUBMITTED BY MELISSA AGOSTINO

8 “A World of Difference”
2.15% SUBMITTED BY DONNA BLAIS

9 “Come In, We’re Open”
1.91% SUBMITTED BY CHRISTINE KENYON

10 “Toronto: Nations United”
1.23% SUBMITTED BY MEL MARIAMPILLAI

What the winners get: There are prizes, in addition to just bragging rights. The grand prize winner gets one night at the Gladstone, in one of their Classic Designed Artist Rooms; a gift certificate to Quinn’s Steakhouse & Irish Bar; and a copy of Caitlin Cronenberg‘s naked-people-photo-book POSER. The winner and each of the two runners-up get a copy of the poster we designed for them, thanks to Posterjack; tickets to the Art Gallery of Ontario, Second City, the Royal Ontario Museum, the Toronto Underground Cinema; an Arts&Crafts prize pack; and subscriptions to Broken Pencil, Spacing, and This Magazine.