Summing a city up in a phrase, we said when our better Toronto slogan competition started, isn’t easy. But hundreds of Torontonians tried, and when our judging panel of city thinkers was tasked with narrowing the submissions down, they had more than a thousand Toronto slogans to choose from. Those thousand somehow became ten finalists—some great ones just barely missed making it—and then the public took their turn.
Now, the results are in. In the order that several thousand votes put them, and accompanied by the fake posters we made for them, these are the best new Toronto slogans:
What the winners get: There are prizes, in addition to just bragging rights. The grand prize winner gets one night at the Gladstone, in one of their Classic Designed Artist Rooms; a gift certificate to Quinn’s Steakhouse & Irish Bar; and a copy of Caitlin Cronenberg‘s naked-people-photo-book POSER. The winner and each of the two runners-up get a copy of the poster we designed for them, thanks to Posterjack; tickets to the Art Gallery of Ontario, Second City, the Royal Ontario Museum, the Toronto Underground Cinema; an Arts&Crafts prize pack; and subscriptions to Broken Pencil, Spacing, and This Magazine.