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Style Map: RUINS
Detail of a photo by Brendan Adam Zwelling/The Style Notebook.
For those who don’t call a dog a dog and a spoon a spoon*, you probably don’t call a blazer just a blazer. Well, neither do Josh Reichmann and Mikey Apples. Their new concept boutique, RUINS, is the closest thing to shopping for clothes in an actual gallery space—minus the “do not touch” signs and the attitude. In Reichmann’s words, RUINS is “an ever-mutating, creative project that is finely curated.” Whether you shop at RUINS to pick up a rare vintage piece, to enhance your music repertoire, or to get your hair cut in the single-chair salon out back, the duo promises to deliver an aesthetic experience that will linger long after you leave the store.
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