Joe Pantalone’s campaign has decided to capitalize on assets that no other candidate in this mayoral election possesses: adorability, and portability (adoraportability?). A new series of campaign posters, released online earlier this afternoon, depict the councillor dwarfed by his own ad copy, which says things like “SMALL WONDER,” and “The little mayor that could.”
Pantalone is five-foot-one, which makes him shorter than the average politician, but not too short to ride the rides at the CNE.
Are the ads effective political messaging? Only time will tell. Torontoist’s Michael Chrisman points out that the posters faintly echo one of the most successful print campaigns of all time. So that bodes well.
And in a mayoral campaign dominated by squabbling amongst large, bellicose, balding men, there is something appealing about a huggable little guy with a full head of hair, sleeves all rolled up like he’s about to lay down some light rail lines with his own bare, tiny hands.
Heck, compared to the last attempt by an Italian-Canadian mayoral candidate to score points with the electorate on personality alone, these ads are downright brilliant.
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