Hey, everybody! EVERYBODY! The TIFF Bell Lightbox (brought to you by BlackBerry) is now open! Is anyone reading this? Oh, right. We forgot. You’re probably all at the Lightbox.
It was with much pomp, circumstance, and inflatable bouncy castles that TIFF cut the ribbon on their new HQ and Toronto’s latest film-going destination. Throngs of people showed up (many crossing the adjacent Hyatt strikers’ picket-line) for concerts, face painting, and some actual cinema-related junk. The opening of the Lightbox also meant the opening of the Essential Cinema exhibition, which included all kinds of wonderful ephemera from TIFF’s “Essential 100” list that visitors seemed to really get a kick out of. Local filmmakers Bruce McDonald (sporting his trademark straw cowboy hat) and Atom Egoyan (sporting his trademark sourpuss scowl) were also spotted on the scene.
Overheard near King and John, a question which may have been dogging many of you: “Daddy, what’s a Lightbox?” Well, kid, if we may answer your question: it’s not quite a light. And it’s not quite a box…aw, hell just go see it yourself. Or, almost as good, look at our wonderful pictures.
Photos by Christopher Drost/Torontoist.
Want more TIFF 2010? Torontoist’s complete coverage of this year’s Toronto International Film Festival is all right here.