A Better Toronto Slogan: Fall in XO with TO
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A Better Toronto Slogan: Fall in XO with TO

One by one, we’re revealing the finalists for our better Toronto slogan competition, complete with mock tourism posters. Vote for your favourite starting October 6.
NAME: Fall in XO with TO
SUBMITTED BY: Sarah Bobas, who notes that it’s based on “the old Pepsi billboard that was on the Gardiner, viewable to those returning to the city from the airport—xo xo to.”
PHOTOGRAPHED BY: Lodoe-Laura Haines-Wangda/Torontoist
POSTER DESIGNED BY: Marc Lostracco/Torontoist
JUDGES’ COMMENTS: “It’s fresh, simple and memorable. I can picture this easily in ads and on souvenirs.” “Short and quick and memorable—uses acronyms well.” “Sure, it’s a riff on the ‘I [heart] NY’ campaign, but it’s catchy, clever, and typographically pleasing. I’d buy the T-shirt.” “Really cute. And a really clever way to allude to New York—that place we’re always being measured, or measuring ourself, against—without trying to beat it at its own game. This slogan’s Toronto’s own.”