A Better Toronto Slogan: Toronto. Forever Yonge.
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A Better Toronto Slogan: Toronto. Forever Yonge.

One by one, we’re revealing the finalists for our better Toronto slogan competition, complete with mock tourism posters. Vote for your favourite starting October 6.
NAME: Toronto. Forever Yonge.
SUBMITTED BY: David Del Grande
PHOTOGRAPHED BY: Harry Choi/Torontoist
POSTER DESIGNED BY: Marc Lostracco/Torontoist
JUDGES’ COMMENTS: “Probably the only possible slogan for Toronto that conjures up Alphaville, it works by acknowledging two of the city’s defining features (Yonge Street, and its relative newness). That Yonge really does, for Toronto, last forever—it extends all the way through the city and past it—adds to its charm.” “Who knew that Alphaville’s 1984 hit song could masquerade so well as our city’s new slogan? Punny.”