When Paul Vazquez posted a video of his excessively jubilant reaction to witnessing a double rainbow at Yosemite National Park, it unsurprisingly became an instant internet classic. The meme went supernova when the Gregory Brothers of Auto-Tune the News remixed it into the catchiest ohrwurm since Keyboard Cat (R.I.P.), releasing it on iTunes and spawning a line of merchandise.
As is bound to happen on the YouTubes, “Double Rainbow Song” was quickly covered by singers of varying competence, with one of the best being recorded last month by Mississauga alt-rockers Horizons (above). What does it mean? Hitching a ride on the meme train may turn out to be a smart move for the unsigned band, who are bound to get some viral attention for their hardcore cover.
While we’re happy to bring it to a wider audience, curses to Horizons for reinfecting us with the maddeningly beguiling hook of the original for who knows how many more days to come. Oh my God, so intense.