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Top Spots: Alia and Jamil Juma
Detail of a photo of Alia and Jamil Juma courtesy of JUMA.
Sibling rivalry is an ancient story, but sibling collaboration is a rarer tale. For Jamil and Alia Juma, unexpected teamwork is the secret to their success. The brother-sister designers have been working together since 2003, when they launched JUMA, a line of cool, casual men’s and women’s clothing. They design the line together, then Alia, a former model, handles product design and development, while Jamil, a former investment strategist, focuses on branding.
Originating from a studio on Wallace Avenue, JUMA is carried across the globe, in boutiques from Toronto to Tokyo, Vancouver to Israel, and at Henri Bendel’s in New York.
The designers shared a few of their favourite places in Toronto with The Style Notebook.
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