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Extra, Extra: A New TTC Logo, A Refugee from the Star, and Hammer Time
Every weekday’s end, Extra, Extra collects just about everything you ought to care about or ought not miss.
A new, unofficial branding strategy for the TTC. Images from Tommy Silver’s Brand New Classroom pitch.
- Tommy Silver, a student at the Billy Blue College of Design in Sydney, Australia, put together this reimagining of the TTC’s brand, turning the classic red logo into a chunky maroon beast, which BlogTO described as “angular and sleek” (?). Partial credit.
- Speaking of the TTC, the controversy-sparking second exits at Greenwood and Donlands stations weren’t the only important thing the TTC talked about at their mid-week board meeting. Steve Munro summarizes all the other TTC developments, from subway cellphone service (Bell, Rogers, and Telus will be working together!) to an audit of TTC station cleanliness (a “cleaning blitz” is coming!).
- It’s not every day that a vaguely xenophobic urban legend has its origins in a Toronto Star story, but it happens.
- An update about Global National‘s use of footage from Vancouver anti-Olympics protests in a segment on Toronto anti-G20 protests, from Craig Silverman’s Columbia Journalism Review column about the G20 and the media: Silverman reports that the mistake was “completely unintentional,” and that Global National will be issuing an on-air correction on Saturday afternoon. (Yesterday’s Extra, Extra has a bit more context.)
- And do stop signs with “Hammer Time” added below them—you know, so they read “STOP / HAMMER TIME”—ever get old? This one, at Jones and Boultbee in the city’s east end, is a great example of how far a comma and a well-chosen font can go.
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