Believe it or not, music videos still exist. Sound Tracks trolls the internet to find the best and the worst of local artists’ new singles and the good, bad, or otherwise noteworthy visuals that accompany them.
Another one for the Diamond Rings video hall of fame. In a video that’s part Michael Jackson and part Napoleon Dynamite, John O’Regan’s self-proclaimed “emotional outlet” project gets higher concept, and sparklier. The directorial debut by Claire Edmondson (who Stereogum says has styled Gnarls Barkley, Feist, and Lykke Li) is all high school locker rooms and gym-floor choreography and punk rock cameos. Plus the song has that sweet Deee-Lite disco-lypso breakdown and the Depeche Mode–sounding choruses that Diamond Rings does pretty awesomely. It’s another anthem for the shy and reluctant, a quiet call to arms to just do your thing.
How can we not continue to love this stuff? For one, Drake’s got nothing on the sort of isolated confidence that makes this whole Diamond Rings world possible—O’Regan should be singing “I’m doing me” (or at least sample it). And two, remember Star Wars Kid? Watching Diamond Rings, whether in video or live on stage, is often like that. You feel a bit awkward for peeping on something so seemingly personal, but ultimately you can’t help but root for the weirdo. In this case, of course, it’s not private, and there is more glitter and basketball. And peacock feathers. And it’s always somehow compelling.