Vintage Toronto Ads: Canned Food Will Change Your Tune
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Vintage Toronto Ads: Canned Food Will Change Your Tune

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Source: Chatelaine, February 1945.

HE: Scientific cooking or not, I want food now! By the way, dear, were you suggesting that the food I’ve raved about all these years was not made from scratch by your lovely hands?
SHE: Umm…er…yes…but think of all the metal I’ve donated to the neighbourhood scrap drive! Besides, every time I make something from scratch, you complain it takes too long and that “something tastes off tonight!”
HE: You’ve got a point. Now be fox-quick and fix me some beans!
SHE: Keep your loincloth on, Tarzan, or else next time you can cook for yourself…if you can figure out how to open a can. Now that would change your tune!
US: Canned foods may not be able to solve marital discord, but we guarantee the arguments will end once you taste the freshness inside!
Eager readers may have taken advantage of the wonders of canned foods if they followed the daily menu suggestions for February found on the next page. Several of the suggested bills of fare specifically listed canned fruits as an item to liven up a meal, though never on Tuesdays (no reason given). If the charts were followed to the letter, a wartime homemaker could carefully plan their rations and never worry about what to feed the family.
Curious about what Chatelaine’s typical daily suggestions were? Here’s the recommended menu for Tuesday, February 13, 1945:
BREAKFAST: grapefruit juice, grilled smoked fish, brown toast, coffee, tea
LUNCHEON: barley broth, potato and parsley salad, egg garnish, strawberry jelly whip, wafers, tea, cocoa
DINNER: rolled lamb shoulder, browned potatoes, creamed celery, fig shortcake, lemon sauce, coffee, tea

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