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Sound Tracks: “Yaa I Get It” by Shad
Believe it or not, music videos still exist. Sound Tracks trolls the internet to find the best and the worst of local artists’ new singles and the good, bad, or otherwise noteworthy visuals that accompany them.
So, Shad is from London, ON, and he’s currently based somewhere in Academia, BC, but that didn’t stop us from laying claim last time he was being incredible and it’s not going to stop us this time, either.
Two days ago, “Yaa I Get It,” the first video and single from Shad’s super-anticipated new album, TSOL, due May 25 on Black Box, debuted on the internet. The internet (at least the parts of it that Torontoist frequents, so, Canadian indie-music Twitter accounts) squealed. And why wouldn’t we? Smart and self-deprecating and sounding bigger than ever, “Yaa I Get It” hits hard and fast, and, of course, already has the “P” word being tossed around. It wouldn’t be the first time Shad was nominated; 2008’s The Old Prince made the short list but ultimately lost to Caribou, who also just released a new album. How convenient! We’re on to you, Snaith.
The video was directed by Toronto designer/photographer/etc. Justin Broadbent as well as Michael Leach, who form the directing duo HotDogGarbage. They’ve built a tiny, exclusive resume doing videos for Metric, and, um, Shad.
And, Shad, for the record? Torontoist would totally love to hear you rap about napping.