Believe it or not, music videos still exist. Sound Tracks trolls the internet to find the best and the worst of local artists’ new singles and the good, bad, or otherwise noteworthy visuals that accompany them.
Though it’s simple in its appearance, a lot went into making the new Born Ruffians video. Things like science and medicine. Or at least, those are the industries that an oscilloscope has been used within, and an oscilloscope is the very thing responsible for the light vectors that make up the vintage-futuristic animations in “What to Say,” the first single from new album Say It, not out until June 1 on Paper Bag Records.
Directed by Jared Raab (who is no stranger to these parts, having a co-director hand in some of our past favourite videos and other cool stuff you might know) and using the brain and skills of artist/graphics programmer Rob Bairos, the clip was shot on video, then re-shot on the oscilloscope, with some editing done to the original footage and some re-programming of the 1940s machine somewhere in between. The musical sparseness of “What to Say” is complemented by the stark, jarring light blips, which, of course, are outlines of the band in performance. Mindblowing! Science and music, together at last.