Vintage Toronto Ads: Gunning for Good Pie
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Vintage Toronto Ads: Gunning for Good Pie

Source: The Toronto Star, February 2, 1915.

Mother’s joy that her son savoured her new apple pie recipe quickly turned to horror as the boy’s eagerness to wolf down the piping hot dessert without using a plate led to burns on his hands and oozy mounds of fruity filling creeping down his new school outfit.
Donald Gunn entered the Toronto food business in 1873 as a produce vendor near St. Lawrence Market. By the end of the nineteenth century he joined the meatpacking trade and, by 1907, had shifted operations to the Stockyards area. Through a series of acquisitions and mergers, Gunns became one of the founding components of Canada Packers in June 1927, lending its Maple Leaf brand to the new company’s meat products. The Gunns name lives on in the road and TTC loop near St. Clair and Keele.
As for how much this fine shortening set mother back, an ad for Arnold’s Markets in January 1927 listed a three-pound pail of Easifirst for forty-two cents (about $5.25 today).
Additonal material from the January 4, 1927, edition of the Toronto Star.