Does This Mean We Have to Have a Tug of War with London Now, Too?
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Does This Mean We Have to Have a Tug of War with London Now, Too?

Top two covers: NOW‘s latest issue. Bottom one: Time Out London‘s in May 2009.

In the battle of east vs. west Toronto, there can be no winn—zzzzzz.
Oh, sorry. Right: this week’s NOW cover feature pits the city east of Yonge against the city west of it, with two separate covers (the top two, at right). For the feature, NOW staged a tug of war between the two sides on Breakfast Television, because that whole idea makes a lot of sense. BlogTO wrote about the issue, noting that if there is “some deep-seated animosity…between the East and West,” the division should be marked by the Bloor Viaduct instead, which, sure. Eye parodied the whole thing with a mini-feature pitting the city’s north and south sides against one another, which is the closest anyone’s gotten to pointing out yet that the whole premise is pretty goofy. (What are we, Berlin? People care about this, at all?)
So we will perhaps leave it at this, noted by a commenter on Eye‘s article: Time Out London has been doing more or less the exact same thing that NOW just did—splitting their city in half and letting each side battle it out—for a while, and Time Out London‘s May 7, 2009 cover sure looks an awful lot like NOW‘s covers this week—same concept and same execution, from the graffitied all-caps text on a wall, to the tagger mid-spray with their back turned to the camera.
It is times like this that we are reminded of Alien vs. Predator‘s tag line.