Sound Tracks: "Drain the Blood" by Rural Alberta Advantage
Torontoist has been acquired by Daily Hive Toronto - Your City. Now. Click here to learn more.

Torontoist

news

Sound Tracks: “Drain the Blood” by Rural Alberta Advantage

Believe it or not, music videos still exist. Sound Tracks trolls the internet to find the best and the worst of local artists’ new singles and the good, bad, or otherwise noteworthy visuals that accompany them.

It’s been a banner year for the Rural Alberta Advantage—their self-released album garnered such a strong grassroots buzz that Nebraska cool kids Saddle Creek came calling to rerelease it as is, and since, Hometowns has seen the local trio continue their tireless touring for more fans, in more places, and surrounded by even more buzz.
It seems a nice way to cap off the year, then, with the release of their first official music video for “Drain the Blood.” The clip sees the band undertaking a secretive (if not pretty tame) spy mission, camped out in the van (their tour van?) like the crosswording comrades they are (really!), tormenting a couple in a bugged house who know they’re being watched, which, according to the band in response to an astute fan via Twitter, is all an homage to Francis Ford Coppola’s 1974 audio surveillance thriller The Conversation. Local high-profile director Ante Kovac was at the helm, and it automatically puts the band into hypothetical heavy-rotation territory; Kovac has directed other well-known videos for the likes of Matthew Good (“Weapon”), The Tragically Hip (“It’s A Good Life [If You Don’t Weaken]”), and recent radio breakouts the Arkells’s “Oh, The Boss is Coming!” The visuals of the couple’s breakdown correspond nicely with the song’s building relentless percussion, a trademark of the band’s sound, (courtesy of Woodhands-moonlighter Paul Banwatt), and, hey, isn’t that your street? That must have been filmed on your street.
After a quick holiday rest, the Rural Alberta Advantage head westward for a roots-rock extravaganza with the Wooden Sky and the Great Bloomers early next year. Check out the tour dates on their MySpace, then tell your west coast friends and family, and maybe don’t hold your breath waiting for them to come back until after a slightly longer rest.

Comments