Vintage Toronto Ads: The League of Rations
Torontoist has been acquired by Daily Hive Toronto - Your City. Now. Click here to learn more.

Torontoist

news

Vintage Toronto Ads: The League of Rations

20091103heinz.jpg
Source: The Toronto Star, November 19, 1936.

Isn’t it wonderful when four stereotypical figures can come together in perfect harmony thanks to a humble can of spaghetti? We never suspected that the finest spices from Asia lurked within our sloppy Saturday childhood lunch.
Paying homage to the League of Nations might not have been the smartest marketing move in 1936. The weaknesses of the forerunner to the United Nations were all too apparent that year as it failed to make sanctions against Italy stick after Benito Mussolini’s forces invaded Ethiopia and did little to intervene when civil war broke out in Spain.
As for the teaser at the bottom of today’s ad, CFRB was one of the Canadian outlets for the new Heinz Magazine of the Air program, which aired three times a week on CBS. An ad in Life magazine promised homemakers that they would enjoy “a fun half-hour of sparkling music, famous guest stars, romance, drama, homemaking, child problems.” We suspect that a tin of spaghetti was the recommended method of restoring harmony between battling brats.
Additional material from the November 23, 1936 issue of Life.

Comments