Vintage Toronto Ads: Cows Have War Jobs Too
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Vintage Toronto Ads: Cows Have War Jobs Too

20090915acmecow.jpg
Acme Farmers Dairy billboard, circa 1942-44. City of Toronto Archives, Fonds 1488, Item 6611.


During World War II many Torontonians worked towards victory and, as this billboard testifies, cows were not excluded from doing their part to tackle Hitler and Tojo. The regional bovine population contributed to the war effort by providing food-solid goodness for the home front. Officials of local dairies soon discovered that the helmets they issued refused to stay on any cow’s head (straps were at a premium), so they were utilized as feed buckets or souvenirs for children touring their facilities.
Located on Walmer Road south of Casa Loma, the Acme Farmers Dairy site is currently occupied by the Castle Hill townhomes.

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