Vintage Toronto Ads: Brainy Birds for a Child You Love
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Vintage Toronto Ads: Brainy Birds for a Child You Love

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Source: Toronto Life, March 1984.

Hands up—how many of you read Chickadee or Owl during your childhood or purchased it for kids you knew? With features like the cartoon adventures of the Mighty Mites and the experiments of Dr. Zed (aka York Region science teacher Gordon Penrose), these magazines aimed to introduce scientific and environmental concepts to young readers.
Owl began publishing in 1976, with early subscription ads featuring praise from the likes of Pierre Berton, even if the language used may not have been deemed appropriate for innocent ears (“It’s a damn good magazine!”). Both magazines faced financial difficulties due to publisher Young Naturalist Foundation’s anti-advertising stance, but a fundraising campaign in 1980 kept the publications afloat.
Just over a year after today’s ad, Owl entered the TV biz…

Additional material from the April 16, 1977 edition of the Globe and Mail.

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