The Virgin Suicides

Torontoist

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The Virgin Suicides

Both the Globe and Star picked up and ran with yesterday’s story about Virgin Radio’s subway suicide ad; here’s the Star‘s article, and here’s the Globe‘s. From them, we learn that Astral Media Radio programming director Pat Holliday, upon seeing early mock-ups of the ads, said that “we were all laughing like crazy because we just thought they were so funny”; that TTC Chair Adam Giambrone is saying the TTC should review its policies for commercial still photography; and that the Star somehow managed to completely avoid mentioning either Torontoist or writer Jonathan Goldsbie in their article, saying instead that “The Toronto Public Space Committee,” which Goldsbie is a member of but wasn’t acting on behalf of, “didn’t find the poster so amusing and alerted TTC chair Adam Giambrone, who agreed they were ‘in poor taste’.” And, oh yeah—the Globe helpfully restated one of the most important parts of our story yesterday, one of the biggest reasons the ads were so dubious: “Astral [Media], which holds the city’s massive street furniture contract and administers all advertising on transit shelters, also owns Virgin Radio.” Whoopsy daisy.

CORRECTION: APRIL 17, 2009
Another mistake, but this time ours: this article originally said that the Star‘s omitting mention of Torontoist’s article in tracing the reasons for the ads’ removal was “at least slightly dishonest,” but that omission was, we’ve quickly determined, clearly accidental and unintended, and not in any way malicious on the Star‘s part. Torontoist apologizes for making any suggestion otherwise.

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